The long-awaited 2nd instalment of the ReputationWatch case study article is finally here! Follow the 3 SMEs featured in the case study, namely FarEastFlora.com, Rochor Beancurd House and The Cat Welfare Society, in their first foray into brand reputation management with the help of ReputationWatch. If you missed the first case study article, don’t sweat it, just read all about it here!
If you (still) don’t know what ReputationWatch is, ReputationWatch is a social media monitoring solution catered specifically for SMEs which is jointly brought to you by JamiQ and SingTel.
If you like what you see, register for a free 1-month trial of ReputationWatch on SaaS by SingTel myBusiness now!
If, like us, you were running around all over the island trying to make it for as many events as you could during Social Media Week, you might have seen this.
(Picture taken from the TodayOnline blog here)
That’s right! JamiQ, together with Swarm, were a part of the many events, discussions, parties and tweets that made up the entirety of Social Media Week Singapore. For most people, our presence was most notably felt with the TweetWall that was deployed at events throughout the duration of the week, including the launch and closing parties.
But that’s not all we did of course. Whilst everyone was busy mingling and tweeting about mingling, we were busy monitoring and recording everything that was being said about Social Media Week. Using that data, the cool folks over at We Are Social came up with a nifty little infographic to make sense of what was being said, and who was saying it.
(You can also check out their original blog post about SMWSG here!)
We’ve had lots of fun during Social Media Week and made new friends while hanging out with old ones. Can’t wait till we do it all again next year!
Ever wanted to find out what people are saying about your product or company on social media but had no idea where to start? Perhaps your business is doing well and you’d just like to get more insights into what your consumers and customers are saying in relation to your product.
ReputationWatch is an effort between JamiQ and SingTel designed specifically for SMEs who are just taking the first baby-steps into the online world of social media monitoring. Powered by our core technologies, ReputationWatch offers business owners a quick glimpse at the interactions of their customers.
Check out the blog and case study here! You can also visit to sign-up for a free 1-month trial of ReputationWatch.
Happy monitoring!
Yesterday SingTel hosted the Fixed Mobile Cloud Convergence Conference where 1,000 business leaders, key decision makers and entrepreneurs from Multi-National Corporations (MNCs) to Small and Medium Enterprises (SMEs) gathered.
As the official social media partner, JamiQ was proud to put on the big screen our live tweeting platform designed specially for events. This platform allows anyone in the audience to use Twitter and SMS to post comments, opinions, and even photos from around the event on to a real-time display. This technology is a true example of the message SingTel has for this event as convergence takes place over fixed voice and data, mobile services and cloud technologies.
In collaboration with Swarm, JamiQ now offers a wide range of data visualization products and services. Find out more about JamiQ Visuals here.
“If you don’t have a social presence, you will be left behind”. This seems to be the magic mantra in 2011 where even companies that did not traditionally engage with consumers online are doing so with gusto. For instance, the healthcare industry has started to use social media to both engage and inform. They seem to be on the right path as studies reveal that a growing number of consumers look to online sources for information and suggestions in regards to health related services and products. In fact, 57 percent of consumers thought that social media connections would have a strong impact on their likelihood to seek treatment at the hospital. Other key findings reveal that:
- 25% of consumers said that they are likely to connect with hospitals via social media in the future.
- Those most likely to connect with hospitals are women between the ages 36-64.
- Eighty-one percent of consumers believe that if a hospital has a strong social media presence, they are likely to be more “cutting edge.”
This is not limited to western countries alone as hospitals in developing nations such as India are proactively reaching out to the public via social media. For instance, Fortis Hospital , the largest healthcare chain in India with a global presence including in Australia, Hong Kong and Singapore has over 1200 followers on twitter. They share information on new techniques, patient success stories and also engage their followers in campaigns such as the movement to kill smoking.
Other tracks in healthcare such as the pharmaceutical industry are also treading on social media turf for marketing purposes. Pharma companies use channels like Youtube, facebook, twitter as well as forums. However, for pharma companies,it gets a little tricky because of strict laws governing how drugs can be advertised in public space.
Some brands have gotten around this by bypassing the hard sell, instead creating online platforms for patients such as support communities for cancer survivors, people living with cystic fibroris and children with diabities. One of these is a cystic fibrosis support community called CF Voice. It is sponsored by Novartis, which markets a range of drugs and medicines. The website allows patients and their parents to learn more about treatment options, track their treatments online and connect with others going through the same journey.
They’ve even produced films about children who have overcome their limitations to become independent and healthy.
However, healthcare chains and pharma companies are required to follow strict guidelines when marketing their products. In 2010, the FDA(Food and Drug administration) in America sent a warning letter to a company based out of Utah which was selling drugs that could supposedly prevent catching the H1N1 virus. As these drugs were not approved by the authorities, marketing them was strictly disallowed. Other prominent brands such as Johnson & Johnson and GlaxoSmithKline were also warned for “misleading” marketing messages on social media.
Using geolocation technology, a person’s real world physical location can be identified. If the individual is on a computer, then the IP address is tracked. This also works for outdoor wi-fi spots in cafes, airports and shops. Location can even be tracked on a smartphone using the in-built GPS system.
Several apps dedicated to geo location have sprung up recently, the most popular one being foursquare. There are over 10 million users who are registered with foursquare as of 2011 ammassing close to 400 million check-ins. Apps such as foursquare, Gowalla, Brightkite and Loopt have taken geolocation and made it fun and interactive. They have simply made it more ‘social’ thereby attracting users to sign up which have then pulled in businesses to make use of it as well.
Foursquare
The current king of geo location automatically checks you in to a place where you’ve arrived with its new Checkmate app. The user who has checked into a location most number of times, whether it be the local starbucks outlet or a dentist’s office is awarded the title of mayor of that particular location until he is usurped by someone with a higher number of check-ins. You can also earn badges ranging from newbie to Superstar depending on usage volume.
Businesses like Starbucks have made use of foursquare by offering a honorary “barista” badge if a customer makes a certain number of visits to an outlet. Mayors of outlets are allowed to avail a free frappacino or given other perks. Not only is this a creative use of the app, it encourages customers to patronize outlets and makes them feel part of the brand. The fact that a simple app can motivate customers to return to certain stores or feel a certain attachment makes it powerful and opens up numerous possibilities for business, both big and small.
Facebook places
Checking into places on facebook is similar to other apps but it depends less on GPS tracking. Users can check in on their desktop computers or through their smartphones via touch.facebook.com.You can also tag friends you are hanging out with and check in your friends to the location. This will show up on their news feeds after they approve the tag.
For businesses, they will be able to link their places listing to their facebook page which will come with the wall and comments functions. They can then offer special prices or discounts for patrons who check into the place listing. However, facebook places is currently available in a limited number of countries including United States, Japan, Australia, Canada, the United Kingdom, France, Spain, Italy, Germany, Switzerland, Denmark, Norway and Sweden and Singapore.
Geolocation could be very beneficial for small business owners who don’t command a large number of users or traffic volume on their twitter or facebook pages. They can raise their profile as well as improve customer retention by offering special discounts and freebies. Although geo location usage is still only within the domain of early adaptors who are not very concerned about privacy issues, it is set to be big in 2011. With social media integration carrying the midas touch, geo location is likely to be a hit as well.
Social Media Analytics and Measurement (Part 1)
Within a B2C climate, one of the common headaches faced by marketers is trying to ascribe values or worth to things such as Facebook Likes and Posts. Others complain that with the huge amount of data readily available for companies, it becomes tiring trying to figure out what matters to your brand or department, and what doesn’t.
That said, there are a set of metrics which can be used to determine the effectiveness of your Marketing and Sales campaigns on Social Media.
(Infographic created by the folks at Awareness – major props to them for the excellent work. Visit their website for an in-depth white paper!)
For the more mathematically inclined, there are advanced metrics for you to try out as well in order to identify and take advantage of trends.
Of course, ideally, you should have a social media listening tool already in place to obtain this data for you.
And that, ladies and gentlemen, is where we come in.
Tags: Analysis, Analytics, Infographic, Metrics, Sentiment Analysis, Sentiment Detection
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