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July 6th, 2012 by Tan Wei Shen under Commentary

Additional Social Media statistics for the CHC Scandal

The recent City Harvest Scandal has pretty much piqued the interest of almost every Singaporean, religious or otherwise. Supporters have actively taken to social media to defend the Pastor and the other accused Church members at the center of this controversy, while other online netizens flamed and critiqued Sun Ho’s music career. Even Singapore Press Holdings has been “singled out” by City Harvest Church to be “dealt with”.

All that aside though, the entire scandal has generated quite a fair bit of chatter online across various social media channels. Here are some of the more interesting statistics we’ve tracked so far with JamiQ Buzz since the 25th of June.

1) It should come as no surprise that most entries actually came from Singapore. What was surprising though, was the fact that the country with the 2nd highest number of entries was Indonesia, with about 1300 entries since the 25th of June. This came mostly in the form of tweets and retweets from Indonesia, with most expressing positive sentiments, and support for Pastor Kong Hee. We assume though, that this mostly comes from Indonesians that might be church-goers of City Harvest Church, unlikely as it may seem.

On a side note, there were several Twitter handles and accounts from the US which hijacked and spammed the Twitter hashtags #IbelieveintheCHCCrossover and #mytrustisnotbreached after it started trending in Singapore.

2) Over the course of the scandal, overall chatter on the topic averaged at roughly 1400 posts per day, with the highest amount of chatter recorded on the 27th of June (close to 5000 entries). Since then however, the amount of chatter has gradually decreased as most Singaporeans lost interest in the scandal (or at least until more details get revealed in the upcoming court case) and turned their attention and social media presence elsewhere. By the 2nd of July, total entries per day barely broke the 200 mark. Based on these results, we assume that interest and chatter about this topic will increase sharply again once court proceedings begin on the 25th of July.

3) Chatter and discussion of the scandal came from a variety of media channels, most notably Twitter (close to 90% of total chatter), forums (close to 6%) and blogs (close to 2%). Interestingly, forum and blog sentiments presented overwhelming negative sentiments, while Twitter presented mostly positive sentiments. Upon closer inspection, this was mostly due to the fact that CHC supporters mainly exerted their social presence on Twitter. By retweeting positive tweets and quotes from Pastor Kong Hee and his wife, as well as through judicious usage of the hashtags #IbelieveintheCHCCrossover and #mytrustisnotbreached, the CHC supporters attempted to overturn the tide of negative sentiment that came from the horde of critical netizens. And it would seem that numerically, they succeeded.

This does raise certain questions though. Why does there seem to be more fervent support on Twitter as opposed to other mediums? Is Twitter as a social channel more accurate in expressing sentiments on the ground due to the ease of posting messages and retweeting?

4) There has generally been a wide array of content posted up by netizens critical of City Harvest Church over the scandal. Posts have varied greatly, ranging from critiques and discussions about the breadth of Sun Ho’s music career, to a financial analysis of the ways City Harvest encourage and promote tithing; there were even a number of articles which followed the evolution of Pastor Kong’s household from an ordinary HDB flat in Tampines, to a multi-million dollar home in Sentosa Cove. Generally, there has been more content generated by negative netizens – presumably because this is one outlet they can use to express their frustrations – as opposed to supporters of CHC. Generally, there has been little to no entries in the form of blog entries (or anything of substantial length) that gives a positive spin to the events surrounding Pastor Kong Hee and CHC.

Do check back on this blog for more social insights and updates as we continue monitoring this unfolding issue.

June 14th, 2012 by Tan Wei Shen under Technology

Introducing: Multitude

People often think of events as a 1 dimensional entity – you go to an event, you listen to the speakers and their presentations; if chance permits, you and the audience are allowed a question or two; and then you are left to your own devices to crystallize your take-aways from the event towards the end.

What if we could change that though? What if we could provide a way for audience members to interact with content or presentations in real-time and change the way information is fed to the audience?

Multitude is a platform built on our core JamiQ Buzz technology and visualized in the form of a real-time Twitter wall. And because everything is real-time, there are endless ways to implement interactivity into your events.  You could have it in a debate for instance, with the Twitter wall highlighting the audience’s questions for panelists. You could have it at live concerts or venues, with audience members tweeting about their experience or uploading pictures on the wall!

Multitude

For a live demo, do check it out here (requires Google Chrome or FireFox). And for any technical or sales enquiries, feel free to contact us here!

June 8th, 2012 by Tan Wei Shen under Technology

Profitez de l’utilisation de JamiQ en Francais – Enjoy the use of JamiQ in French!

That’s right, JamiQ Buzz now offers sentiment analysis in French!

Here at JamiQ, we seek to constantly improve our offerings for our clients. Our latest update brings sentiment analysis for the French language for our JamiQ Buzz product.

To test it out, we recently monitored some of the conversations surrounding the French Presidential Elections. Here are some of the mentions we categorized with the new sentiment analysis system which revolves around mentions of election candidate Sarkozy.

In French:

Positive Negative
Nicolas Sarkozy mise sur les électeurs du FN pour faire barrage au socialisme. Il a appelé jeudi à un «sursaut national».Source : Les EchosExplorer : FN, Nicolas Sarkozy, Partis politiques, Politique,… Sarkozy récuse un financement libyen en 2007, réitéré par l’ex …France.Antilles.fr GuadeloupeA trois jours du second tour de l’élection présidentielle, le président-candidat Nicolas Sarkozy a de nou…
20minutes.frEN DIRECT: Hollande perd 1,5 point dans un sondage… Le FN nomme …20minutes.frFrançois Hollande obtient 52,5% des intentions de vote face à Nicolas Sarkozy, soit une baisse d’un point e… “Nicolas Sarkozy était prisonnier de son costume de président”: Avec, d’ailleurs, de la mauvaise foi, pu…
Metro FranceEn direct. “La gauche a abîmé la République”, juge SarkozyMetro FranceSi François Hollande et Nicolas Sarkozy se sont opposés, parfois avec virulence, hier soir à la télévision, il n’y a p… François Bayrou votera Hollande, un désaveu pour SarkozyLe Nouvel ObservateurPARIS (Reuters) – François Bayrou a infligé jeudi un camouflet à Nicolas Sarkozy en annonçant qu’il voterait pour le social…

On a whole, the system is currently roughly  85% accurate, which is reasonable – the main advantage of such sentiment analysis being that it can analyze huge chunks of data quickly to get a rough aggregate of sentiment, which was useful in determining how people felt in the few days we monitored chatter about the elections.

You can read more about our analysis of the French elections here. And of course, if you would like to get started on monitoring your upcoming campaign in France, do contact us here.

May 25th, 2012 by Tan Wei Shen under Commentary

Traditional Social Media vs Visual Media

Pinterest_Logo instagram

Is Pinterest and Instagram really the way forward for social media marketing?

Facebook yesterday announced the launch of its Facebook Camera app for iOS users, less than 2 months after the social network giant made headlines around the world with the news that it was acquiring Instagram, the popular photo sharing service, for a staggering 1 billion.

Besides the fact that the Facebook IPO isn’t reaching the valuation investors initially suggested, the Facebook Camera app – which by all accounts contains functions and filters which are mostly similar to Instagram – comes at a time when social media users remain highly enamoured by images, and the messages/brands/feelings they can convey. Wanna push your brand new product through social media using Facebook and Twitter? You’re more likely to enjoy greater success nowadays by snapping pictures of your product (artistically of course), choosing a nice filter, and posting it on Instagram and Pinterest. Congratulations, you’ve become a saavy visual social media marketeer!

Melodramatics aside, the rise of visual social media does pose a threat to the more traditional (you never thought you’d see the day when both of these words are used in the same space, did you?) social mediums, notably Facebook and Twitter. Already, Google+ has seen a decrease in activity since Pinterest started appearing on everyone’s social radar (report here). Sure, you can post and share photos and images on these services, but it’s not nearly the same thing. The main difference is, communities like Pinterest and Instagram were built from the ground up, with a focus on image sharing, not with the image added as an afterthought. Oddly enough, that proved to be more than enough.

So now that we know that Visual Social Media will probably be the Next Big Thing in every social media manager’s portfolio, what are some of the pitfalls we should avoid?

1) Don’t over-saturate your feed with branding

Ok, this seems like the very opposite of what you should be doing. What this basically means though, is that if your company already has a highly visible logo and brand (think Mcdonald’s golden arches for instance), the last thing you’d want to do, is to bombard your feed with more photos of those arches. A little goes a long way when it comes to images, and in this case, it’s often better to find meaningful images that will tie your brand and consumers together rather than go trigger happy with posting mundane images.

2) Don’t re-use content

Some brands make the mistake of sharing ALL their content across ALL their social media identities. One thing to note that since Instagram and Pinterest are mostly image sites, content should for the most part be different. If the same images are used across all your identities however, you’re not creating any intrinsic value for your consumers to follow all your social media identities. If a consumer could see the same photo on Facebook, why should he or she follow you on Instagram and Pinterest and be flooded by the same images when he checks in?

3) No press shots

Taking a photo that was included in a press release and uploading it on your Instagram or Pinterest profile (even if you add a filter, it REALLY doesn’t count) just smacks of laziness. Users follow brands on Instagram or Pinterest mainly because they hope to see photos or images that are less run-of-the-mill and which better reveal the inner workings of the brand or corporation. It could be just as innocent as inpromptu shots of employees preparing coffee in the morning, or the unpacking of products – shots like these are what create connections with followers.

4) Don’t ditch the community

If you start with these communities, attribute the same amount of time and effort you would to your Facebook and Twitter profiles as you would to your Instagram and Pinterest profiles. It’s really easy for followers to tell the sincere brands from the insincere ones – especially when the feeds stop coming.

August 24th, 2011 by Benjamin Koe under Technology

JamiQ & Swarm on the BIG screen at SingTel’s FMCC Conference

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Yesterday SingTel hosted the Fixed Mobile Cloud Convergence Conference where 1,000 business leaders, key decision makers and entrepreneurs from Multi-National Corporations (MNCs) to Small and Medium Enterprises (SMEs) gathered.

As the official social media partner, JamiQ was proud to put on the big screen our live tweeting platform designed specially for events. This platform allows anyone in the audience to use Twitter and SMS to post comments, opinions, and even photos from around the event on to a real-time display. This technology is a true example of the message SingTel has for this event as convergence takes place over fixed voice and data, mobile services and cloud technologies.

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In collaboration with Swarm, JamiQ now offers a wide range of data visualization products and services. Find out more about JamiQ Visuals here.

August 18th, 2011 by Mythreyi Krishnan under Commentary

Healthcare sector jumping on the social media bandwagon

“If you don’t have a social presence, you will be left behind”. This seems to be the magic mantra in 2011 where even companies that did not traditionally engage with consumers online are doing so with gusto. For instance, the healthcare industry  has started to use social media to both engage and inform. They seem to be on the right path as studies reveal that a growing number of consumers look to online sources for information and suggestions in regards to health related services and products. In fact, 57 percent of consumers thought that social media connections would have a strong impact on their likelihood to seek treatment at the hospital. Other key findings reveal that:

- 25% of consumers said that they are likely to connect with hospitals via social media in the future.

- Those most likely to connect with hospitals are women between the ages 36-64.

- Eighty-one percent of consumers believe that if a hospital has a strong social media presence, they are likely to be more “cutting edge.”

This is not limited to western countries alone as hospitals in developing nations such as India are proactively reaching out to the public via social media. For instance, Fortis Hospital , the largest healthcare chain in India with a global presence including in Australia, Hong Kong and Singapore has over 1200 followers on twitter. They share information on new techniques, patient success stories and also engage their followers in campaigns such as the movement to kill smoking.

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Other tracks in healthcare such as the pharmaceutical industry are also treading on social media turf for marketing purposes. Pharma companies use channels like Youtube, facebook, twitter as well as forums. However, for pharma companies,it gets a little tricky because of strict laws governing how drugs can be advertised in public space.

Some brands have gotten around this by bypassing the hard sell, instead creating online platforms for patients such as support communities for cancer survivors, people living with cystic fibroris and children with diabities. One of these is a cystic fibrosis support community called CF Voice. It is sponsored by Novartis, which markets a range of drugs and medicines. The website allows patients and their parents to learn more about treatment options, track their treatments online and connect with others going through the same journey.

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They’ve even produced films about children who have overcome their limitations to become independent and healthy.

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However, healthcare chains and pharma companies are required to follow strict guidelines when marketing their products. In 2010, the FDA(Food and Drug administration) in America sent a warning letter to a company based out of Utah which was selling drugs that could supposedly prevent catching the H1N1 virus. As these drugs were not approved by the authorities, marketing them was strictly disallowed. Other prominent brands such as Johnson & Johnson and GlaxoSmithKline were also warned for “misleading” marketing messages on social media.

June 15th, 2011 by Mythreyi Krishnan under Commentary

Social media across Asia : Indonesia

Indonesia, the 4th largest country in the world and one of the most populous also happens to be a huge social media fan. The nation is particularly obsessed with Twitter and is home to the 2nd highest number of users in Asia, according to comSCORE. A staggering 20.8% of internet users in Indonesia visited Twitter.com in January. It is estimated that Indonesian users make up for 15% of all tweets globally and are the sixth biggest twitter user base in the world.

Indonesia-social-Media

As for facebook, Indonesia has the 2nd highest number of users in the world. This isn’t surprising as internet is mostly used for social networking, photo sharing and watching videos by Indonesia netizens. A breakdown of the trending topics from January 2011 shows that conversations online mostly revolve around entertainment including soccer, music, television shows etc.

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Source : Silang Silang

However, social media has also evolved into another role, that of a social watchdog. Indonesians are harnessing their social networks to speak out about everyday issues including politics and civic issues. For instance, when Michelle Obama shook hands with a conservative Muslim minister on an official visit to the country, this seemingly small incident sent the twitter sphere buzzing with many criticizing the minister and accusing him of being hypocritical to traditional Islamic customs.

In another case, when the Social Services minister was spotted driving his car in a dedicated ‘bus only lane’, an alert passerby promptly snapped a photo and uploaded it on twitter. More than 10000 views and numerous angry comments later, the minister responded accepting full responsibility and agreeing to pay the fine voluntarily. A more positive example is the “Save Jakarta” movement on twitter which encourages ordinary citizens to point out problems they were facing in the city everyday and make suggestions for improvement. This became an instant viral hit and empowered faceless online citizens to take charge of their city.

Interestingly, internet users in Indonesia surf the net and connect with each other more using their smartphones, the main reason being that it’s cheap! With the three main telecommunications companies in the country constantly butting heads over market share, service plans are very affordable especially in comparison to home broadband plans which can cost up to $100 monthly. Coupled with the advent of affordable smartphones from China, Indonesian users are spoilt for choice.

Currently, there are 31 million users who make up an eighth of the 242 million strong population. By 2015, this is predicted to rise to 94 million users. It goes without  saying that marketers are taking full advantage of this new medium to reach out to all sections of the population.

June 2nd, 2011 by Mythreyi Krishnan under Commentary

Twitter-Tweetdeck : It’s official

After a few weeks of ‘will they-wont they’ speculation about Twitter and tweetdeck, it was officially confirmed last week. Twitter is all set to acquire Tweedeck, a third party interface, for $40 million US (SGD $49.8 million)

Tweetdeck is a start up based in London that allows users to customize their tweeting experience by integrating twitter with other social platforms such as foursquare and facebook onto a single dashboard, enabling them to “tweet like a pro“. Although the startup could not turnover a profit until now, endorsements from the likes of celebrities such as Ashton Kutcher, has made it very popular among twitter users.

twitter1

Throughout May, there was a lot of discussion online regarding the potential takeover. In the last few days, since it was made official, there is still a lot of buzz proving how popular tweetdeck is among twitter users. In the span of 4 days, the JamiQ social media monitoring tool recorded close to 1600 entries with the buzz peaking on May 26th, the day after the deal was announced.

As for how people feel about this so called social media shake-up, we can look to the sentiment analysis.

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For the most part, the online community expressed mixed feelings about the deal with some stating that the “Tweetdeck deal may signal Twitter becoming less open” while others were questioning whether Twitter would eliminate Tweetdeck altogether (they did buy tweetdeck…. to kill or not to kill………… that is the ?… i do hope they keep it. OR learn from it. @twitter). Others were outright negative taking jabs at the platform itself, with one user sayingTwitter doesn’t seem to do a terribly good job with their own apps. No wonder they had to buy Tweetdeck and others. Another chimed in with “If Twitter had 40 mil to buy tweetDeck, they should have the money to hire some decent coders”

And as usual, the ones with a lighter view brought some humour to the discussion, adding that “#RandomThoughts Glad that @Twitter got to buy @TweetDeck. Now we know who to blame when mentions insist on not loading”

June 1st, 2011 by Mythreyi Krishnan under Commentary

Social media across Asia : China

In countries across Asia, young people have made similar number friends offline as they have made online. But, in China, youngsters actually have made a larger pool of friends online as a combination of socio-economic factors coupled with higher rate of internet penetration has led to a union of online and offline lives. Due to rural-urban migration many youngsters are separated from their families and find social networking a convenient way to keep in touch with those back home. Another reason often cited is the one child policy which has resulted in most young people growing up in single child homes. Social media has given them a chance to connect to people and share information on a daily basis.

Note that compared to internationally popular sites like facebook, myspace, YouTube and twitter, home-grown social networking sites are used heavily by the Chinese population. After the government disabled these platforms, numerous home-grown clone sites sprung up catering to various segments of the market. Some sites are more popular among 1st tier cities while others cater to 2nd and lower tiered cities. Accordingly, preference varies according to age as well. Techrice used their data to come up with the distribution across segments shown below.

China segmented

Qzone : Launched in 2005, this is the biggest site in terms of number of users which ranges anywhere between 300-480 million registered users according to various reports. Users are able to write blogs, keep an online diary and listen to music. This site is most popular among 2nd tier and 3rd tier cities in China.

Pengyou : Launched by the same company as Qzone, Pengyou meaning “friend” caters to both students and white collar workers. Pengyou is a networking platform for friends in real life whereas Qzone is mostly a network for instant messaging friends on QQ, the most popular IM platform in China.

Renren : this site has around 160 million registered users and is still growing. It is very popular among young people in 1st and 2nd tier cities, especially university students. It started off as Xiaonei.com, and was considered a carbon coby of Facebook with similar layout and the trademark shade of blue. Now, Renren has gained its own place in the social media space in China with 31 million active users monthly. In April 2011, it filed for an IPO in the US offering shares on the NYSE raising over US$743 million dollars.

Kaixin001: Another facebook clone that became one of the fastest growing sites in China by launching apps and games that is available on facebook. Kaixin, unlike Renren is targeted at the white collar worker who spends upto 9 hours in front of the computer each day. Accordingly the user interface is simpler and designed to be more intuitive to use.

Some unique usage patterns

  • Chinese netizens are the most likely to share a negative product review online. 62% of them attested to this compared to the global average of 41%
  • Personal: 1. Staying in touch is the most frequent use of social media 2.Read content 3.Make new friend
  • Business use: 1. Highlight personal expertise 2. Build network contacts  3. Identify lead
  • Chinese state-owned companies have been a late and slow adopter of social media compared to Chinese private firms and foreign subsidiaries in China.

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According to a report last year, China has close to 460 million internet users with 34.3% internet penetration. This is up 19.1% from 2009 and still growing. With such a massive pool of potential consumers, the scope for monitoring is boundless. Web analytics is still shaky in China but monitoring what this community says about your brand is essential for any company.  According to a Nielson poll, Chinese netizens are the most likely to share a negative product review online, 62% of them attested to this compared to the global average of 41%. With stats like these, it would be prudent to have a constant eye on one of the most lucrative online communities in the world.

May 30th, 2011 by Mythreyi Krishnan under Commentary

Digital media trends 2011: Asia Pacific

The good folks at Edelman have recently released data on the use of social media in the Asia Pacific region for 2011. It is perhaps expected, that Facebook features as the most popular networking platform across most countries. In China, Renren rules whereas Twitter and Cyworld are the most popular in Japan and South Korea respectively. Overall, Facebook seems to be the common denominator across the region. However, it is interesting to note that there is variance in regards to what each community uses the internet to do. For instance, more than 90% of Vietnamese netizens read and write blogs whereas only 50.7% of Indians spend time on the blogosphere, preferring to use the internet for social networking.

In order to delve deeper into these variances, we will be studying one country each week to explore how and why people use social media. We will also look at trends pertaining to that particular region and what this means for companies and brands operating there.

Look out for our upcoming feature on China!

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