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May 24th, 2011 by Mythreyi Krishnan under Commentary

Should HR integrate Social Media Monitoring tools into screening processes?

Whether you’re looking for a job or want to keep the one you have,HR professionals would advise you to follow one golden rule when it comes to using Social Media: Never say anything online that you would be uncomfortable saying in person. Take note because a large portion of hiring managers take your online persona as seriously as they do your resume and credentials. In fact, many companies have formal policies in place that require HR managers to look for information online about employees.

Some companies have taken this to the next level by using social media monitoring tools to filter potential candidates as well as track current employees. The rationale behind this move is that employees are brand ambassadors. Thus, they are required to be responsible digital citizens who will uphold their own reputations as well their employers’. As for potential candidates, HR managers say that monitoring tools are a great way to screen and filter. For instance, something as simple as a spelling mistake could be considered a red flag. Listed below are the top reasons why employers disregard candidates during online screening


On the other side, it is natural to wonder whether this is pushing things too far. Images of Big Brother come to mind when we imagine every facebook “like” or Linkedin status update being monitored and judged. Also, we should consider the fact that personal information, such as your political affiliation, religion or even looks, could be used in a discriminatory manner.

Overall, it is valid for the company to require employees to act appropriately on Social networks but they should make sure this information is used in a safe and confidential manner. Moreover, HR professionals should understand that monitoring should be only be used to understand the candidate better, it should not be relied upon entirely when hiring someone. As for employees and potential candidates, they should take care to be responsible online, avoid common pitfalls and always follow the golden rule.

May 19th, 2011 by Mythreyi Krishnan under Commentary

Measuring Reactions to the M1 Outage

#M1Outage has been trending on twitter since yesterday as frustrated M1 customers have taken to social media to rant about disrupted services . Using the JamiQ social media monitoring tool, we tracked this hot topic.Unsurprisingly, we saw a dramatic increase across all three telcos , with M1 being the most talked about. Starhub and Singtel spiked as tweets comparing the three providers were blasted out by irate users, with M1 coming up short.

m1 1

M1 also released two press statements on their facebook page assuring subscribers that they are trying to fix the problem and thanking customers for their patience. These received more than 700 comments, many of them negative.

m1 2

With an angry tweet just a click away in Tech-Savvy Singapore , service providers like M1 have to make sure their customers are satisfied if they want their reputation intact.

May 18th, 2011 by Mythreyi Krishnan under Commentary

Tracking the Microsoft-Skype deal

A little more than a week ago, speculation about Microsoft’s plans to acquire skype began spreading all over the blogosphere. Once the deal was made official on May 10th, this speculation snowballed into frenzy – there was immense interest and activity online centred around this topic. Using our social media monitoring tool, we tracked all this activity for the past week to find out what people are saying and how they feel about this announcement.

Here’s a visual perspective of frequently appearing keywords.


Click on the image for bigger picture

It is worth noting that keywords such as Baidu and China also came up as there is already more speculation about Microsoft’s next major acquisition – Baidu, the number one Search Engine in China, with 63% market share as of 2010. Other than that, there was also much talk about how skype was all set to acquire a Swedish start-up called MyWidz before the Microsoft buy out.

The reason why there is so much interest in the deal is because many of us use skype regularly; In fact, it’s so popular that “skype” is now a verb just like “google”. So, it’s no surprise that people are starting to wonder how this deal will affect their skyping experience from now on. Perhaps the most interesting angle to explore here is ‘how do people actually feel about this deal?’. We used the JamiQ sentiment detection tool to find out.


Media types sentiment

May 13th, 2011 by Mythreyi Krishnan under Commentary

Social Media : Friend or Foe?

If you just read the title of this post and went “Huh?” let me remind you that Social media is not always as wonderful as it is made out to be. On the one hand, it allows companies and brands to directly engage with their customers and give them instant updates. On the other hand, these very benefits could come back to bite your head off if your social media efforts are mismanaged.

Honda Crosstour

Let me tell you the story of Honda. In 2010, they released photos of their product, the Accord Crosstour through their facebook page expecting to revel in the fanfare around their big launch. Unfortunately, for Honda, the fans on their page were none too pleased with the design of the vehicle and made no qualms about expressing this.


Social media offers the best real time reactions from consumers a brand could ever ask for but what happens when these reactions are largely negative? One way of looking at it is to say “Hey, it’s free publicity, at least people care enough about the product and the brand to say something”. On the other side, it is a very real possibility that your sales could be adversely affected because of it.

In Honda’s case, the backlash did not stop there.  Among the sea of negative comments, Eddie Okubo posted the comment below without disclosing his affinity with the company.

eddie honda

He was called out for astroturfing* and although Honda tried to do some damage control by deleting select posts and comments on their page, this incident will remain a cautionary tale for all.

*”Astroturfing” is the act of trying to boost one’s image online with fake comments, paid-for reviews, made-up claims and testimonials.

May 11th, 2011 by Mythreyi Krishnan under Commentary

A Social Media Cinderella Story

The 2011 general election in Singapore were concluded last week leaving in its wake the most hotly contested fight for the ballot in Singapore history.  Many people are calling this a revolutionary election not only because of the strength displayed by the opposition, but also due to the fact that Social Media has now fundamentally changed the way politicians campaign and connect with the people.

This time round, candidates have had no choice but to engage with the public through channels like facebook and twitter, especially the youth, many of whom were first time voters. Even this segment, which has been notoriously apathetic until now, is sitting up, taking notice and even participating (hallelujah!) in the exchange of ideas online

Nicole Seah (L)

This has resulted in overnight fame for candidates like Nicole Seah (L) who is now a household name and a favourite among young people. For a short period of time, she even became the most ‘liked’ politician on facebook surpassing the omnipresent Lee Kuan Yew, the father of Singapore. Even though she has lost the election to Tin Pei Ling (R), another famous or rather infamous candidate, the online world is buzzing with praise for Nicole. This 24 year old has become such a sensation that the party she represents, NSP (National Solidarity Party) is now nicknamed the Nicole Seah Party.

A huge factor for her popularity is the online community that support and defend her through forums, blogs, twitter and facebook. This same community has lashed out at Nicole’s opponent, Tin Pei Ling labelling her as inexperienced and “boring”. One reason for this difference in treatment is perhaps the fact that Nicole is the underdog in this competition. A faction of the public feels that Pei Ling had an easy way in because of her connections to politicians. Also, she had the support of mass media outlets from the beginning of her campaign. This might have triggered the support that Nicole has received from various sides. Unfortunately, for Pei Ling the wave of criticism has not stopped despite her win. The blogs are afire with one netizen asking “why is tin pei ling in government while George yeo is not?” and openly jeering at the now ubiquitous photo of her clutching at a shopping bag from kate spade.


As for Nicole, she has the online community on her side. Using the JamiQ social media monitoring tool, we were able to measure this in a tangible manner and it was no surprise that netizens attributed more positive sentiment to Nicole’s campaign compared to Tin Pei Ling’s

Singapore was recently declared one the most “evolved” social media markets in the world. For thousands of Singaporeans, social media is not just a medium for news and information, but an integral part of their lifestyles which they use to “discuss social issues, arrange social gatherings, express their creativity, share family memories, create professional networks, do comparison shopping and decide what to eat buy and collect”. Now, it has even penetrated politics and is actively shaping how the government communicates with its people.

January 26th, 2011 by Benjamin Koe under Technology

JamiQ is now crisis ready!

When a crisis hits and mentions of your brand suddenly increases, JamiQ is able to pick up on that trend and immediately send you a notification by email. This new feature uses a unique and intelligent algorithm to predict a moving sensitivity benchmark based on historical data trends within a Topic.

When a spike in the buzz chart exceeds this benchmark, an alert is immediately created and sent to the customer’s email even when the customer is not logged into JamiQ.

JamiQ customers can adjust the spike detection to focus on a particular market, media type, influence level, and even adjust the sensitivity level to ensure all potential crisis are picked up. This feature dramatically improves reaction time for reputation and crisis management.
Spike Detection

This feature is currently available to all existing and new JamiQ customers. For more information on this feature and JamiQ’s social media monitoring solutions, drop us an email at

November 23rd, 2010 by Benjamin Koe under Corporate

Get your FREE social media brand audit at JamiQ


If you’re a marketeer with a brand that’s keen to explore what’s being said on the social media, let JamiQ help you out. We’ll track your brand against your closest competitor for two weeks and give you a report absolutely free. Click here to get yours now!

November 11th, 2010 by Chan Chi-Loong under Commentary

Social media and “hacking” in Singapore: Singaporeans react to 369 gangs

Recently, hacking has taken on a different meaning in Singapore.

The gang murder at Pasir Ris Downtown East two weeks back and the slashing of seven youths at Bukit Panjang just this week sent Singapore’s Twitter, Facebook and blogs into overdrive.

Ever though we just started monitoring the Bukit Panjang incident about a day ago, we’ve collected more than 500 posts — in a day! –chattering about gangs in Singapore. Posts are starting to taper off a bit as the news cycle moves on, but there is still a significant amount of chatter.

To do a thorough analysis would take too much time, but just by skimming the posts and using basic tools and filters, I’ve come to the conclusion that there are basically three themes:

Are we safe in Singapore?

The first reaction is that Singaporeans are generally shocked that this is happening. There is a significant amount of posts lamenting about Singapore’s safety and checking up on friends and family, esp. in the Bukit Panjang area. On Twitter alone there are more than 70 of such posts since yesterday afternoon.

It still scare me that im meeting my girls where the bukit panjang slashing takes place. Need to stay safe..

Slashing case at bukit panjang now. Wtff, singapore is getting unsafee! Really unsafeeeeee.

Who are these stupid hooligans?

Then there are the Singaporean who are angry at these idiots and wondering why the hell this is happening in Singapore. About 40+ twitter posts.

What is wrong w the youths in Singapore today? Downtown East 23 youths arrested, Bukit Panjang 6 youths, all between 15-23yrs old? Why???

wtfcuk .. singapore getting worse … whats with these gang stuffs man ? slashing people for no reason .. -.-

What is happening to SINGAPORE man??!!! Gang armed with parangs…going on slashing spree??? Downtown east murder not enough ar??

Read the rest of this entry »

October 27th, 2010 by Chan Chi-Loong under Commentary

Haze really irritates Singaporeans. Duh!

Haze is a perennial problem in Singapore in the latter half of the year, and just last week we underwent the worse haze since 2006.

There was even a point at which the PSI (Pollutant Standards Index) reading went up to an unhealthy 108.

Thus it’s no surprise that the haze drew an incredible amount of negativity from Singaporeans in the social media space. Take a look at all those red bars:

Negative sentiment for haze
*Two day period from October 21st and 22nd 2010, when the haze was the worst

October 11th, 2010 by Benjamin Koe under Technology

Exploring the social media with three telcos on Twitter

Exploring the social media with three telcos on Twitter from JamiQ on Vimeo.

This video showcases a new interactive relationship map created by JamiQ’s R&D team. Here we take a look at how conversations on Twitter can impact the three major telcos in Singapore: SingTel, StarHub, and M1.

While there is a lot more trends and insights to be gained from the interactive map, this video serves to preview a couple of the more obvious trends and their impact on these brands. This interactive map will be made live to the public in the near future.

Which brands should we compare for our next visualization?

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