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July 22nd, 2012 by Tan Wei Shen under Commentary, Technology

The need for real-time analytics

The baseline for all social media interactions (it is “social” after all) demands two-way conversation, interaction, and response. At the end of the day though, with every status update or wall post entered, we still have to ask ourselves:  what is happening, and what does the data mean?

Real-time analytics is particularly useful in this area as a means to instantly view and track our performance. Rather than batch analytics, which measures the data collected in the timeframe between two events, real-time analytics allows us to make sense of data while more data is being gathered during the course of an event. Below, let’s explore 3 reasons why real-time analytics is so crucial in social media today.

  1. You need to know what is happening. Chances are, unless you have an analyst or marketing background, you will not be entirely clear on the interactions that are constantly happening on the social web. On our end, we need to know how people react when we tweet, or reveal offers and promotions on our Facebook page. Do they immediately start sharing this information? Does buzz take a while to build? Real-time analytics can provide data such as reach, views and shares, which provides crucial numerical data to analyse and measure
  2. You need to adjust to what’s happening. Depending on how people take to your posts or promotions online, you need to be able to adjust and react accordingly. For instance, if a promotion for a buy-2-get-1-free deal was offered, the amount of people who click on the link (either via a shortened link or tracked through Google Analytics for instance) and share the deal will provide a rough indication of whether there will be sufficient demand, and if supply should be adjusted accordingly.
  3. You need to measure everything that goes on in order to accurately determine the full extent of your efforts. For instance, measuring everything that is said in reaction to your posts on your Facebook wall (comments, shares), including sentiment, will provide you with a quick snapshot of how people react to posts in these categories. Through testing, you should be able to determine in the long-run which posts your audience is most enthusiastic about, as well as whether promotions are generally welcome by the audience.

Social media is constantly moving and evolving, which makes it all the more important to track and monitor the social media in real-time. Why not try out JamiQ’s social media monitoring solution while you are here?

July 6th, 2012 by Tan Wei Shen under Commentary

Additional Social Media statistics for the CHC Scandal

The recent City Harvest Scandal has pretty much piqued the interest of almost every Singaporean, religious or otherwise. Supporters have actively taken to social media to defend the Pastor and the other accused Church members at the center of this controversy, while other online netizens flamed and critiqued Sun Ho’s music career. Even Singapore Press Holdings has been “singled out” by City Harvest Church to be “dealt with”.

All that aside though, the entire scandal has generated quite a fair bit of chatter online across various social media channels. Here are some of the more interesting statistics we’ve tracked so far with JamiQ Buzz since the 25th of June.

1) It should come as no surprise that most entries actually came from Singapore. What was surprising though, was the fact that the country with the 2nd highest number of entries was Indonesia, with about 1300 entries since the 25th of June. This came mostly in the form of tweets and retweets from Indonesia, with most expressing positive sentiments, and support for Pastor Kong Hee. We assume though, that this mostly comes from Indonesians that might be church-goers of City Harvest Church, unlikely as it may seem.

On a side note, there were several Twitter handles and accounts from the US which hijacked and spammed the Twitter hashtags #IbelieveintheCHCCrossover and #mytrustisnotbreached after it started trending in Singapore.

2) Over the course of the scandal, overall chatter on the topic averaged at roughly 1400 posts per day, with the highest amount of chatter recorded on the 27th of June (close to 5000 entries). Since then however, the amount of chatter has gradually decreased as most Singaporeans lost interest in the scandal (or at least until more details get revealed in the upcoming court case) and turned their attention and social media presence elsewhere. By the 2nd of July, total entries per day barely broke the 200 mark. Based on these results, we assume that interest and chatter about this topic will increase sharply again once court proceedings begin on the 25th of July.

3) Chatter and discussion of the scandal came from a variety of media channels, most notably Twitter (close to 90% of total chatter), forums (close to 6%) and blogs (close to 2%). Interestingly, forum and blog sentiments presented overwhelming negative sentiments, while Twitter presented mostly positive sentiments. Upon closer inspection, this was mostly due to the fact that CHC supporters mainly exerted their social presence on Twitter. By retweeting positive tweets and quotes from Pastor Kong Hee and his wife, as well as through judicious usage of the hashtags #IbelieveintheCHCCrossover and #mytrustisnotbreached, the CHC supporters attempted to overturn the tide of negative sentiment that came from the horde of critical netizens. And it would seem that numerically, they succeeded.

This does raise certain questions though. Why does there seem to be more fervent support on Twitter as opposed to other mediums? Is Twitter as a social channel more accurate in expressing sentiments on the ground due to the ease of posting messages and retweeting?

4) There has generally been a wide array of content posted up by netizens critical of City Harvest Church over the scandal. Posts have varied greatly, ranging from critiques and discussions about the breadth of Sun Ho’s music career, to a financial analysis of the ways City Harvest encourage and promote tithing; there were even a number of articles which followed the evolution of Pastor Kong’s household from an ordinary HDB flat in Tampines, to a multi-million dollar home in Sentosa Cove. Generally, there has been more content generated by negative netizens – presumably because this is one outlet they can use to express their frustrations – as opposed to supporters of CHC. Generally, there has been little to no entries in the form of blog entries (or anything of substantial length) that gives a positive spin to the events surrounding Pastor Kong Hee and CHC.

Do check back on this blog for more social insights and updates as we continue monitoring this unfolding issue.

June 8th, 2012 by Tan Wei Shen under Technology

Profitez de l’utilisation de JamiQ en Francais – Enjoy the use of JamiQ in French!

That’s right, JamiQ Buzz now offers sentiment analysis in French!

Here at JamiQ, we seek to constantly improve our offerings for our clients. Our latest update brings sentiment analysis for the French language for our JamiQ Buzz product.

To test it out, we recently monitored some of the conversations surrounding the French Presidential Elections. Here are some of the mentions we categorized with the new sentiment analysis system which revolves around mentions of election candidate Sarkozy.

In French:

Positive Negative
Nicolas Sarkozy mise sur les électeurs du FN pour faire barrage au socialisme. Il a appelé jeudi à un «sursaut national».Source : Les EchosExplorer : FN, Nicolas Sarkozy, Partis politiques, Politique,… Sarkozy récuse un financement libyen en 2007, réitéré par l’ex …France.Antilles.fr GuadeloupeA trois jours du second tour de l’élection présidentielle, le président-candidat Nicolas Sarkozy a de nou…
20minutes.frEN DIRECT: Hollande perd 1,5 point dans un sondage… Le FN nomme …20minutes.frFrançois Hollande obtient 52,5% des intentions de vote face à Nicolas Sarkozy, soit une baisse d’un point e… “Nicolas Sarkozy était prisonnier de son costume de président”: Avec, d’ailleurs, de la mauvaise foi, pu…
Metro FranceEn direct. “La gauche a abîmé la République”, juge SarkozyMetro FranceSi François Hollande et Nicolas Sarkozy se sont opposés, parfois avec virulence, hier soir à la télévision, il n’y a p… François Bayrou votera Hollande, un désaveu pour SarkozyLe Nouvel ObservateurPARIS (Reuters) – François Bayrou a infligé jeudi un camouflet à Nicolas Sarkozy en annonçant qu’il voterait pour le social…

On a whole, the system is currently roughly  85% accurate, which is reasonable – the main advantage of such sentiment analysis being that it can analyze huge chunks of data quickly to get a rough aggregate of sentiment, which was useful in determining how people felt in the few days we monitored chatter about the elections.

You can read more about our analysis of the French elections here. And of course, if you would like to get started on monitoring your upcoming campaign in France, do contact us here.

April 25th, 2012 by Tan Wei Shen under Commentary

Social Media Analytics and Measurement (Part 1)

Within a B2C climate, one of the common headaches faced by marketers is trying to ascribe values or worth to things such as Facebook Likes and Posts. Others complain that with the huge amount of data readily available for companies, it becomes tiring trying to figure out what matters to your brand or department, and what doesn’t.

That said, there are a set of metrics which can be used to determine the effectiveness of your Marketing and Sales campaigns on Social Media.

Measurement Infographic

(Infographic created by the folks at Awareness – major props to them for the excellent work. Visit their website for an in-depth white paper!)

For the more mathematically inclined, there are advanced metrics for you to try out as well in order to identify and take advantage of trends.

Of course, ideally, you should have a social media listening tool already in place to obtain this data for you.

And that, ladies and gentlemen, is where we come in.

May 18th, 2011 by Mythreyi Krishnan under Commentary

Tracking the Microsoft-Skype deal

A little more than a week ago, speculation about Microsoft’s plans to acquire skype began spreading all over the blogosphere. Once the deal was made official on May 10th, this speculation snowballed into frenzy – there was immense interest and activity online centred around this topic. Using our social media monitoring tool, we tracked all this activity for the past week to find out what people are saying and how they feel about this announcement.

Here’s a visual perspective of frequently appearing keywords.

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Click on the image for bigger picture

It is worth noting that keywords such as Baidu and China also came up as there is already more speculation about Microsoft’s next major acquisition – Baidu, the number one Search Engine in China, with 63% market share as of 2010. Other than that, there was also much talk about how skype was all set to acquire a Swedish start-up called MyWidz before the Microsoft buy out.

The reason why there is so much interest in the deal is because many of us use skype regularly; In fact, it’s so popular that “skype” is now a verb just like “google”. So, it’s no surprise that people are starting to wonder how this deal will affect their skyping experience from now on. Perhaps the most interesting angle to explore here is ‘how do people actually feel about this deal?’. We used the JamiQ sentiment detection tool to find out.

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Media types sentiment

October 18th, 2010 by Benjamin Koe under Corporate

Chinese language sentiment detection now available

JamiQ is proud to announce a monumental milestone today. Automated sentiment detection is now available for the Chinese language. This new feature allow our customers to monitor online content written in the simplified Chinese script which opens a wealth of opportunities including the world’s largest Internet market: China.

Through the incredible work of our R&D team, JamiQ has taken a huge step forward delivering one of the most requested feature. This feature is currently live and available to all JamiQ customers.

The example screenshots below showcase the monitoring of the brand NetEase. NetEase operates a leading interactive online and wireless community in China and is a major provider of Chinese language content and services through our online games, wireless value-added services and Internet portal businesses.

chinese sentiment chart

Above: Charting sentiment on NetEase Topic. Red areas indicate negative sentiment, where green indicates positive.

chinese sentiment data

Above: Live data stream with filters set to show only content with negative sentiment.

November 17th, 2009 by Benjamin Koe under Corporate

JamiQ is open for business!

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We’re finally out of Beta. JamiQ is now open to the public! Come on in and take a look at the new features we have to offer.

Here are some of the advantages that makes JamiQ the perfect social media monitoring solution:

  1. Amazingly huge coverage. We’ve designed a unique system that does not require us to collect a small subset of the social media. We can reach just about any conversation anywhere in the world in real-time.
  2. Multilingual content. Part of having an amazing coverage is that we don’t only get the English content. If you’re based in a multilingual market like Asia, you’ll definitely benefit the most from JamiQ’s monitoring.
  3. Market Segmentation. JamiQ helps you drill down to the market you’re concerned about. With our advanced algorithms, we can intelligently determine where a post is from giving you a focused view of your market.

Of course JamiQ also comes ready with the must-haves of social media monitoring including: real-time buzz trending, sentiment detection, and influence scoring.

Find out more about our features and pricing or visit the main site at http://jamiq.com.

July 28th, 2009 by Benjamin Koe under Corporate

New Chinese, Korean, and Japanese data sources

Monitoring the social media in Asia calls for more coverage than simply English language content.

The team at JamiQ today has added new Asian data sources to the Add Topic interface. These include major Chinese, Korean, and Japanese news and blog search engines.

We now have Baidu, iAsk (Sina), Naver, Technorati Japan, and Google China Blog Search. These data sources give you the ability to search in local language and cover the majority of Chinese, Korean, and Japanese sites. If you need to add other sites/sources, you can always input your own RSS feeds.

Do note that JamiQ’s sentiment detection currently does not work with non-English content. But tracking mentions, influence, and market segmentation works great.

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