Blog

Keep up with the latest at JamiQ.

July 22nd, 2012 by Tan Wei Shen under Commentary, Technology

The need for real-time analytics

The baseline for all social media interactions (it is “social” after all) demands two-way conversation, interaction, and response. At the end of the day though, with every status update or wall post entered, we still have to ask ourselves:  what is happening, and what does the data mean?

Real-time analytics is particularly useful in this area as a means to instantly view and track our performance. Rather than batch analytics, which measures the data collected in the timeframe between two events, real-time analytics allows us to make sense of data while more data is being gathered during the course of an event. Below, let’s explore 3 reasons why real-time analytics is so crucial in social media today.

  1. You need to know what is happening. Chances are, unless you have an analyst or marketing background, you will not be entirely clear on the interactions that are constantly happening on the social web. On our end, we need to know how people react when we tweet, or reveal offers and promotions on our Facebook page. Do they immediately start sharing this information? Does buzz take a while to build? Real-time analytics can provide data such as reach, views and shares, which provides crucial numerical data to analyse and measure
  2. You need to adjust to what’s happening. Depending on how people take to your posts or promotions online, you need to be able to adjust and react accordingly. For instance, if a promotion for a buy-2-get-1-free deal was offered, the amount of people who click on the link (either via a shortened link or tracked through Google Analytics for instance) and share the deal will provide a rough indication of whether there will be sufficient demand, and if supply should be adjusted accordingly.
  3. You need to measure everything that goes on in order to accurately determine the full extent of your efforts. For instance, measuring everything that is said in reaction to your posts on your Facebook wall (comments, shares), including sentiment, will provide you with a quick snapshot of how people react to posts in these categories. Through testing, you should be able to determine in the long-run which posts your audience is most enthusiastic about, as well as whether promotions are generally welcome by the audience.

Social media is constantly moving and evolving, which makes it all the more important to track and monitor the social media in real-time. Why not try out JamiQ’s social media monitoring solution while you are here?

June 18th, 2012 by Tan Wei Shen under Commentary

Social Media Crisis Checklist

Crisis Checklist

Social media crises situations are like a blow beneath the belt – it may seem small and trivial at first, but the aftereffects are usually deceptively painful. And when crises happen, most people and companies are often at a loss about what to do.

Based on our experience managing and monitoring social media crises for clients across Asia, we have come up with a simple Social Media Crisis Checklist for brands to better manage their crisis situations. This checklist is designed especially for PR users, but we’re sure it will fit well with anyone managing a crisis online.

The next time you find yourself or your client in a crisis, don’t panic, just follow these steps one at a time. It’s worked for us and our clients. We’re sure it’ll work for you.

For printing and distribution, download the high-res PDF here.

Feel free to share it and we appreciate if you could credit us in your post.

June 8th, 2012 by Tan Wei Shen under Technology

Profitez de l’utilisation de JamiQ en Francais – Enjoy the use of JamiQ in French!

That’s right, JamiQ Buzz now offers sentiment analysis in French!

Here at JamiQ, we seek to constantly improve our offerings for our clients. Our latest update brings sentiment analysis for the French language for our JamiQ Buzz product.

To test it out, we recently monitored some of the conversations surrounding the French Presidential Elections. Here are some of the mentions we categorized with the new sentiment analysis system which revolves around mentions of election candidate Sarkozy.

In French:

Positive Negative
Nicolas Sarkozy mise sur les électeurs du FN pour faire barrage au socialisme. Il a appelé jeudi à un «sursaut national».Source : Les EchosExplorer : FN, Nicolas Sarkozy, Partis politiques, Politique,… Sarkozy récuse un financement libyen en 2007, réitéré par l’ex …France.Antilles.fr GuadeloupeA trois jours du second tour de l’élection présidentielle, le président-candidat Nicolas Sarkozy a de nou…
20minutes.frEN DIRECT: Hollande perd 1,5 point dans un sondage… Le FN nomme …20minutes.frFrançois Hollande obtient 52,5% des intentions de vote face à Nicolas Sarkozy, soit une baisse d’un point e… “Nicolas Sarkozy était prisonnier de son costume de président”: Avec, d’ailleurs, de la mauvaise foi, pu…
Metro FranceEn direct. “La gauche a abîmé la République”, juge SarkozyMetro FranceSi François Hollande et Nicolas Sarkozy se sont opposés, parfois avec virulence, hier soir à la télévision, il n’y a p… François Bayrou votera Hollande, un désaveu pour SarkozyLe Nouvel ObservateurPARIS (Reuters) – François Bayrou a infligé jeudi un camouflet à Nicolas Sarkozy en annonçant qu’il voterait pour le social…

On a whole, the system is currently roughly  85% accurate, which is reasonable – the main advantage of such sentiment analysis being that it can analyze huge chunks of data quickly to get a rough aggregate of sentiment, which was useful in determining how people felt in the few days we monitored chatter about the elections.

You can read more about our analysis of the French elections here. And of course, if you would like to get started on monitoring your upcoming campaign in France, do contact us here.

June 1st, 2012 by Tan Wei Shen under Commentary

The price of engagement

How much are our efforts on the social media worth?

For some time, I’ve been unable to answer clients’ questions on how they should value the entries they obtain through the social media. “How much is this blogger’s post worth?” “How much is a tweet about my client’s product in financial dollars?” Here at JamiQ, we deal with a lot of measurement and big data, but because of the different context of these posts (for instance, how would you differentiate the value between a Foursquare check-in on Twitter vs an actual Tweet about your client’s F&B outlet? Hint: I don’t think you can! Not yet anyway.), it’s often really hard to ascribe a fixed value to these posts.

But we all have to start somewhere. Cloud security company Backupify takes a more general approach in calculating the value of social media posts – taking each company’s estimated annual revenue and dividing it by the number of items of content.

This allows us to arrive at these magic numbers: a Tweet is worth USD$0.001; while a Facebook share, USD$0.024. Which means realistically, if you wanted to get 10 USD$ worth of value from Twitter alone, You would need a staggering 8,896 tweets about your product or brand.

(You can view the infographic here and the original post on it here!)

Of course, this is a really base calculation that doesn’t take into account the more indirect aspects of social media, such as the value obtained from additional eyeballs from the post, number of conversions to direct sales, etc. What it does show however, is the staggering amount of chatter and data present across the various mediums – and how the true value of engagement is often lost against the backdrop of the sheer total volume of chatter across social media.

How do we determine “true” value then? There isn’t a standard answer across brand or industry, but I can tell you – I am pretty sure it involves taking a stab in the dark and spending an arbitrary amount of money first.

More to be shared on this next week!

April 25th, 2012 by Tan Wei Shen under Commentary

Social Media Analytics and Measurement (Part 1)

Within a B2C climate, one of the common headaches faced by marketers is trying to ascribe values or worth to things such as Facebook Likes and Posts. Others complain that with the huge amount of data readily available for companies, it becomes tiring trying to figure out what matters to your brand or department, and what doesn’t.

That said, there are a set of metrics which can be used to determine the effectiveness of your Marketing and Sales campaigns on Social Media.

Measurement Infographic

(Infographic created by the folks at Awareness – major props to them for the excellent work. Visit their website for an in-depth white paper!)

For the more mathematically inclined, there are advanced metrics for you to try out as well in order to identify and take advantage of trends.

Of course, ideally, you should have a social media listening tool already in place to obtain this data for you.

And that, ladies and gentlemen, is where we come in.

November 16th, 2011 by Benjamin Koe under Commentary

Social Media Measurement Framework

As it stands, there is no single best way to measure the success of digital and social media campaigns. People have been talking ROI, sentiment, and traffic for the longest time without much consensus or standards. In working with many clients at JamiQ, we have come up with a simple measurement framework that you may find useful to measuring the success of your digital and social media campaigns.

This approach looks at measurement from the point of view of a customer or public’s Awareness, Consideration, Loyalty, and Advocacy of your brand. This simple framework measured over time will give you an understanding of your target audience as they grow and interact with your brand.

As all frameworks go, this is a work in progress and we would love to hear your views on how we can improve this.

August 4th, 2011 by Mythreyi Krishnan under Commentary

Influence metrics for B2C brands

As the prevalence and influence of social media on consumer behaviour grows, it has become vital for brands to track conversations online and derive meaningful insights that will aid the decision making process. Other than numbers and figures for ROI purposes, monitoring can also provide brands with data on influencers. Influencers can range from ‘blue chip’ sites like the New York Times, which is relied on for information on media, politics and news, to individuals such as Perez Hilton, whose gossip blog is considered an authority on celebrities and entertainment.Increasingly, consumers are looking for product reviews online and listening to what users recommend. Therefore, it is important for brands to identify among these users, those who are potent influencers.

There are numerous influence metrics systems popping up everyday some becoming popular with your everyday social savvy individual as well. One such example is Klout, which takes into account the numer of twitter followers you have, the number of times you are retweeted as well as your facebook network to give you a Klout Score ranging from 1 to 100.

Take the Dalai Lama for instance. According to Klout , he has a score of 86 with an influence on 758,000 people. In terms of the topics he is influential about, it ranges from celebrities (suprisingly) to more expectedly, religion and spirituality. Klout also allows users to specifically identify who the Dalai Lama most influences, ranging from organizations to individuals.


2011-06-22_1708172011-06-22_172414

These metrics prove useful for various reasons. First, identifying influential people in your brand’s sphere and getting them to say positive things about you gives you invaluable positive buzz. Secondly, you can target a particular segment of users effectively if you can identify who is influencing them. However, companies should refrain from relying singly on such metrics as they do not take into account other factors such as sentiment. The influence score fluctuates up and down based on how much you are talked about on the twitter sphere, so it could be dangerous to label someone as highly influential as the score is based on data that is constantly changing and could be affected by misleading jolts. For example, negative posts about a person could drive up their influence score because they are creating buzz. However this does not equal influence in terms of being able to cause positive action . In conjunction with other metrics such as sentiment analysis and analysing actual data that the metric tool records, companies can get a better picture of who is truly influential.

empty div to make footer stick