Blog

Keep up with the latest at JamiQ.

June 2nd, 2011 by Mythreyi Krishnan under Commentary

Twitter-Tweetdeck : It’s official

After a few weeks of ‘will they-wont they’ speculation about Twitter and tweetdeck, it was officially confirmed last week. Twitter is all set to acquire Tweedeck, a third party interface, for $40 million US (SGD $49.8 million)

Tweetdeck is a start up based in London that allows users to customize their tweeting experience by integrating twitter with other social platforms such as foursquare and facebook onto a single dashboard, enabling them to “tweet like a pro“. Although the startup could not turnover a profit until now, endorsements from the likes of celebrities such as Ashton Kutcher, has made it very popular among twitter users.

twitter1

Throughout May, there was a lot of discussion online regarding the potential takeover. In the last few days, since it was made official, there is still a lot of buzz proving how popular tweetdeck is among twitter users. In the span of 4 days, the JamiQ social media monitoring tool recorded close to 1600 entries with the buzz peaking on May 26th, the day after the deal was announced.

As for how people feel about this so called social media shake-up, we can look to the sentiment analysis.

tw2

For the most part, the online community expressed mixed feelings about the deal with some stating that the “Tweetdeck deal may signal Twitter becoming less open” while others were questioning whether Twitter would eliminate Tweetdeck altogether (they did buy tweetdeck…. to kill or not to kill………… that is the ?… i do hope they keep it. OR learn from it. @twitter). Others were outright negative taking jabs at the platform itself, with one user sayingTwitter doesn’t seem to do a terribly good job with their own apps. No wonder they had to buy Tweetdeck and others. Another chimed in with “If Twitter had 40 mil to buy tweetDeck, they should have the money to hire some decent coders”

And as usual, the ones with a lighter view brought some humour to the discussion, adding that “#RandomThoughts Glad that @Twitter got to buy @TweetDeck. Now we know who to blame when mentions insist on not loading”

June 1st, 2011 by Mythreyi Krishnan under Commentary

Social media across Asia : China

In countries across Asia, young people have made similar number friends offline as they have made online. But, in China, youngsters actually have made a larger pool of friends online as a combination of socio-economic factors coupled with higher rate of internet penetration has led to a union of online and offline lives. Due to rural-urban migration many youngsters are separated from their families and find social networking a convenient way to keep in touch with those back home. Another reason often cited is the one child policy which has resulted in most young people growing up in single child homes. Social media has given them a chance to connect to people and share information on a daily basis.

Note that compared to internationally popular sites like facebook, myspace, YouTube and twitter, home-grown social networking sites are used heavily by the Chinese population. After the government disabled these platforms, numerous home-grown clone sites sprung up catering to various segments of the market. Some sites are more popular among 1st tier cities while others cater to 2nd and lower tiered cities. Accordingly, preference varies according to age as well. Techrice used their data to come up with the distribution across segments shown below.

China segmented

Qzone : Launched in 2005, this is the biggest site in terms of number of users which ranges anywhere between 300-480 million registered users according to various reports. Users are able to write blogs, keep an online diary and listen to music. This site is most popular among 2nd tier and 3rd tier cities in China.

Pengyou : Launched by the same company as Qzone, Pengyou meaning “friend” caters to both students and white collar workers. Pengyou is a networking platform for friends in real life whereas Qzone is mostly a network for instant messaging friends on QQ, the most popular IM platform in China.

Renren : this site has around 160 million registered users and is still growing. It is very popular among young people in 1st and 2nd tier cities, especially university students. It started off as Xiaonei.com, and was considered a carbon coby of Facebook with similar layout and the trademark shade of blue. Now, Renren has gained its own place in the social media space in China with 31 million active users monthly. In April 2011, it filed for an IPO in the US offering shares on the NYSE raising over US$743 million dollars.

Kaixin001: Another facebook clone that became one of the fastest growing sites in China by launching apps and games that is available on facebook. Kaixin, unlike Renren is targeted at the white collar worker who spends upto 9 hours in front of the computer each day. Accordingly the user interface is simpler and designed to be more intuitive to use.

Some unique usage patterns

  • Chinese netizens are the most likely to share a negative product review online. 62% of them attested to this compared to the global average of 41%
  • Personal: 1. Staying in touch is the most frequent use of social media 2.Read content 3.Make new friend
  • Business use: 1. Highlight personal expertise 2. Build network contacts  3. Identify lead
  • Chinese state-owned companies have been a late and slow adopter of social media compared to Chinese private firms and foreign subsidiaries in China.

china-internet-users-2010

According to a report last year, China has close to 460 million internet users with 34.3% internet penetration. This is up 19.1% from 2009 and still growing. With such a massive pool of potential consumers, the scope for monitoring is boundless. Web analytics is still shaky in China but monitoring what this community says about your brand is essential for any company.  According to a Nielson poll, Chinese netizens are the most likely to share a negative product review online, 62% of them attested to this compared to the global average of 41%. With stats like these, it would be prudent to have a constant eye on one of the most lucrative online communities in the world.

May 27th, 2011 by Benjamin Koe under Corporate

Social Media Bootcamp

If you want to get seriously involved with the social media, you need to come for this. This is going to be an awesome workshop where we get down and dirty with all aspects of social media including social media monitoring with JamiQ. If you’re keen to come along, get in touch with Zafreena at Adventure Global. Tell her that you found out about the event from JamiQ and get a 50% off the ticket price.

Social Media Bootcamp

May 19th, 2011 by Mythreyi Krishnan under Commentary

Measuring Reactions to the M1 Outage

#M1Outage has been trending on twitter since yesterday as frustrated M1 customers have taken to social media to rant about disrupted services . Using the JamiQ social media monitoring tool, we tracked this hot topic.Unsurprisingly, we saw a dramatic increase across all three telcos , with M1 being the most talked about. Starhub and Singtel spiked as tweets comparing the three providers were blasted out by irate users, with M1 coming up short.

m1 1

M1 also released two press statements on their facebook page assuring subscribers that they are trying to fix the problem and thanking customers for their patience. These received more than 700 comments, many of them negative.

m1 2

With an angry tweet just a click away in Tech-Savvy Singapore , service providers like M1 have to make sure their customers are satisfied if they want their reputation intact.

May 18th, 2011 by Mythreyi Krishnan under Commentary

Tracking the Microsoft-Skype deal

A little more than a week ago, speculation about Microsoft’s plans to acquire skype began spreading all over the blogosphere. Once the deal was made official on May 10th, this speculation snowballed into frenzy – there was immense interest and activity online centred around this topic. Using our social media monitoring tool, we tracked all this activity for the past week to find out what people are saying and how they feel about this announcement.

Here’s a visual perspective of frequently appearing keywords.

biglh

Click on the image for bigger picture

It is worth noting that keywords such as Baidu and China also came up as there is already more speculation about Microsoft’s next major acquisition – Baidu, the number one Search Engine in China, with 63% market share as of 2010. Other than that, there was also much talk about how skype was all set to acquire a Swedish start-up called MyWidz before the Microsoft buy out.

The reason why there is so much interest in the deal is because many of us use skype regularly; In fact, it’s so popular that “skype” is now a verb just like “google”. So, it’s no surprise that people are starting to wonder how this deal will affect their skyping experience from now on. Perhaps the most interesting angle to explore here is ‘how do people actually feel about this deal?’. We used the JamiQ sentiment detection tool to find out.

3

Media types sentiment

May 11th, 2011 by Mythreyi Krishnan under Commentary

A Social Media Cinderella Story

The 2011 general election in Singapore were concluded last week leaving in its wake the most hotly contested fight for the ballot in Singapore history.  Many people are calling this a revolutionary election not only because of the strength displayed by the opposition, but also due to the fact that Social Media has now fundamentally changed the way politicians campaign and connect with the people.

This time round, candidates have had no choice but to engage with the public through channels like facebook and twitter, especially the youth, many of whom were first time voters. Even this segment, which has been notoriously apathetic until now, is sitting up, taking notice and even participating (hallelujah!) in the exchange of ideas online

Nicole Seah (L)

This has resulted in overnight fame for candidates like Nicole Seah (L) who is now a household name and a favourite among young people. For a short period of time, she even became the most ‘liked’ politician on facebook surpassing the omnipresent Lee Kuan Yew, the father of Singapore. Even though she has lost the election to Tin Pei Ling (R), another famous or rather infamous candidate, the online world is buzzing with praise for Nicole. This 24 year old has become such a sensation that the party she represents, NSP (National Solidarity Party) is now nicknamed the Nicole Seah Party.

A huge factor for her popularity is the online community that support and defend her through forums, blogs, twitter and facebook. This same community has lashed out at Nicole’s opponent, Tin Pei Ling labelling her as inexperienced and “boring”. One reason for this difference in treatment is perhaps the fact that Nicole is the underdog in this competition. A faction of the public feels that Pei Ling had an easy way in because of her connections to politicians. Also, she had the support of mass media outlets from the beginning of her campaign. This might have triggered the support that Nicole has received from various sides. Unfortunately, for Pei Ling the wave of criticism has not stopped despite her win. The blogs are afire with one netizen asking “why is tin pei ling in government while George yeo is not?” and openly jeering at the now ubiquitous photo of her clutching at a shopping bag from kate spade.

tweets

As for Nicole, she has the online community on her side. Using the JamiQ social media monitoring tool, we were able to measure this in a tangible manner and it was no surprise that netizens attributed more positive sentiment to Nicole’s campaign compared to Tin Pei Ling’s

Singapore was recently declared one the most “evolved” social media markets in the world. For thousands of Singaporeans, social media is not just a medium for news and information, but an integral part of their lifestyles which they use to “discuss social issues, arrange social gatherings, express their creativity, share family memories, create professional networks, do comparison shopping and decide what to eat buy and collect”. Now, it has even penetrated politics and is actively shaping how the government communicates with its people.

March 2nd, 2011 by Benjamin Koe under Corporate

JamiQ mentioned in IDA CEO’s speech

RADM(NS) Ronnie Tay, Chief Executive Officer, IDA Singapore, gave the opening keynote at the SiTF ICT Business Forum on 24 Feb 2011.

As part of his speech, JamiQ was highlighted as a glowing example of a Singapore company taking advantage of the convergence of technologies.

In his speech he said:

“One example of convergence is the coming together of social networking, business analytics and cloud computing, providing what is called sentiment analysis – real-time analysis and insights of what consumers are saying about products, services and policies using Internet scale resources. One of our local companies, JamiQ provides a social media dashboard for companies to monitor social media across Asian markets and languages. JamiQ uses advanced data mining and natural language processing technology to give businesses the critical insights businesses need for immediate and strategic decision-making. In Sep 2010, it launched ReputationWatch, a solution tailored for SMEs to track and analyse real-time online conversations.”

The complete speech transcript can be found here.

February 11th, 2011 by Benjamin Koe under Corporate

JamiQ’s CEO to present at Web Wednesday

webwednesdaysingapore-logo

JamiQ’s CEO Arvind Sethumadhavan will be in the limelight at next week’s Web Wednesday in Singapore. Arvind will be sharing about the mission critical need for monitoring the social media as well as showing for the first time in public a new prototype application for real-time visualization.

Web Wednesday is an open to all gathering for all who are digital-minded. We’d love to see you there.

Event Details
When: Wednesday 16th February 2011
Time: 630pm-9pm
Where: Beer Market, Clarke Quay, The Foundry, #02-02

Find out more about the event here:

January 26th, 2011 by Benjamin Koe under Technology

JamiQ is now crisis ready!

When a crisis hits and mentions of your brand suddenly increases, JamiQ is able to pick up on that trend and immediately send you a notification by email. This new feature uses a unique and intelligent algorithm to predict a moving sensitivity benchmark based on historical data trends within a Topic.

When a spike in the buzz chart exceeds this benchmark, an alert is immediately created and sent to the customer’s email even when the customer is not logged into JamiQ.

JamiQ customers can adjust the spike detection to focus on a particular market, media type, influence level, and even adjust the sensitivity level to ensure all potential crisis are picked up. This feature dramatically improves reaction time for reputation and crisis management.
Spike Detection

This feature is currently available to all existing and new JamiQ customers. For more information on this feature and JamiQ’s social media monitoring solutions, drop us an email at questions@jamiq.com.

January 4th, 2011 by Benjamin Koe under Corporate

Bringing Back Big Brother

JamiQ was featured in the below article which was published in Marketing Magazine Singapore this month. This is a great article looking at the need for brands to look at what is being said about them online.

empty div to make footer stick