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Keep up with the latest at JamiQ.

July 22nd, 2012 by Tan Wei Shen under Commentary, Technology

The need for real-time analytics

The baseline for all social media interactions (it is “social” after all) demands two-way conversation, interaction, and response. At the end of the day though, with every status update or wall post entered, we still have to ask ourselves:  what is happening, and what does the data mean?

Real-time analytics is particularly useful in this area as a means to instantly view and track our performance. Rather than batch analytics, which measures the data collected in the timeframe between two events, real-time analytics allows us to make sense of data while more data is being gathered during the course of an event. Below, let’s explore 3 reasons why real-time analytics is so crucial in social media today.

  1. You need to know what is happening. Chances are, unless you have an analyst or marketing background, you will not be entirely clear on the interactions that are constantly happening on the social web. On our end, we need to know how people react when we tweet, or reveal offers and promotions on our Facebook page. Do they immediately start sharing this information? Does buzz take a while to build? Real-time analytics can provide data such as reach, views and shares, which provides crucial numerical data to analyse and measure
  2. You need to adjust to what’s happening. Depending on how people take to your posts or promotions online, you need to be able to adjust and react accordingly. For instance, if a promotion for a buy-2-get-1-free deal was offered, the amount of people who click on the link (either via a shortened link or tracked through Google Analytics for instance) and share the deal will provide a rough indication of whether there will be sufficient demand, and if supply should be adjusted accordingly.
  3. You need to measure everything that goes on in order to accurately determine the full extent of your efforts. For instance, measuring everything that is said in reaction to your posts on your Facebook wall (comments, shares), including sentiment, will provide you with a quick snapshot of how people react to posts in these categories. Through testing, you should be able to determine in the long-run which posts your audience is most enthusiastic about, as well as whether promotions are generally welcome by the audience.

Social media is constantly moving and evolving, which makes it all the more important to track and monitor the social media in real-time. Why not try out JamiQ’s social media monitoring solution while you are here?

June 18th, 2012 by Tan Wei Shen under Commentary

Social Media Crisis Checklist

Crisis Checklist

Social media crises situations are like a blow beneath the belt – it may seem small and trivial at first, but the aftereffects are usually deceptively painful. And when crises happen, most people and companies are often at a loss about what to do.

Based on our experience managing and monitoring social media crises for clients across Asia, we have come up with a simple Social Media Crisis Checklist for brands to better manage their crisis situations. This checklist is designed especially for PR users, but we’re sure it will fit well with anyone managing a crisis online.

The next time you find yourself or your client in a crisis, don’t panic, just follow these steps one at a time. It’s worked for us and our clients. We’re sure it’ll work for you.

For printing and distribution, download the high-res PDF here.

Feel free to share it and we appreciate if you could credit us in your post.

June 14th, 2012 by Tan Wei Shen under Technology

Introducing: Multitude

People often think of events as a 1 dimensional entity – you go to an event, you listen to the speakers and their presentations; if chance permits, you and the audience are allowed a question or two; and then you are left to your own devices to crystallize your take-aways from the event towards the end.

What if we could change that though? What if we could provide a way for audience members to interact with content or presentations in real-time and change the way information is fed to the audience?

Multitude is a platform built on our core JamiQ Buzz technology and visualized in the form of a real-time Twitter wall. And because everything is real-time, there are endless ways to implement interactivity into your events.  You could have it in a debate for instance, with the Twitter wall highlighting the audience’s questions for panelists. You could have it at live concerts or venues, with audience members tweeting about their experience or uploading pictures on the wall!

Multitude

For a live demo, do check it out here (requires Google Chrome or FireFox). And for any technical or sales enquiries, feel free to contact us here!

June 8th, 2012 by Tan Wei Shen under Technology

Profitez de l’utilisation de JamiQ en Francais – Enjoy the use of JamiQ in French!

That’s right, JamiQ Buzz now offers sentiment analysis in French!

Here at JamiQ, we seek to constantly improve our offerings for our clients. Our latest update brings sentiment analysis for the French language for our JamiQ Buzz product.

To test it out, we recently monitored some of the conversations surrounding the French Presidential Elections. Here are some of the mentions we categorized with the new sentiment analysis system which revolves around mentions of election candidate Sarkozy.

In French:

Positive Negative
Nicolas Sarkozy mise sur les électeurs du FN pour faire barrage au socialisme. Il a appelé jeudi à un «sursaut national».Source : Les EchosExplorer : FN, Nicolas Sarkozy, Partis politiques, Politique,… Sarkozy récuse un financement libyen en 2007, réitéré par l’ex …France.Antilles.fr GuadeloupeA trois jours du second tour de l’élection présidentielle, le président-candidat Nicolas Sarkozy a de nou…
20minutes.frEN DIRECT: Hollande perd 1,5 point dans un sondage… Le FN nomme …20minutes.frFrançois Hollande obtient 52,5% des intentions de vote face à Nicolas Sarkozy, soit une baisse d’un point e… “Nicolas Sarkozy était prisonnier de son costume de président”: Avec, d’ailleurs, de la mauvaise foi, pu…
Metro FranceEn direct. “La gauche a abîmé la République”, juge SarkozyMetro FranceSi François Hollande et Nicolas Sarkozy se sont opposés, parfois avec virulence, hier soir à la télévision, il n’y a p… François Bayrou votera Hollande, un désaveu pour SarkozyLe Nouvel ObservateurPARIS (Reuters) – François Bayrou a infligé jeudi un camouflet à Nicolas Sarkozy en annonçant qu’il voterait pour le social…

On a whole, the system is currently roughly  85% accurate, which is reasonable – the main advantage of such sentiment analysis being that it can analyze huge chunks of data quickly to get a rough aggregate of sentiment, which was useful in determining how people felt in the few days we monitored chatter about the elections.

You can read more about our analysis of the French elections here. And of course, if you would like to get started on monitoring your upcoming campaign in France, do contact us here.

April 9th, 2012 by Sheena Wong under Corporate

ReputationWatch – The 3rd case study article about monitoring online conversations about your business

Screen shot 2012-04-09 at PM 03.37.01

Check out the latest ReputationWatch case study article on SingTel’s myBusiness techblog here for some nifty tips that Small and Medium Enterprises should take into consideration when navigating the social media space. Get to know how you should go about putting together your social media game plan and what you should keep in mind as well.
ReputationWatch is a collaboration between JamiQ and SingTel and it is exclusively available on SaaS by SingTel myBusiness. Sign up for a free 1-month trial of ReputationWatch right here, right now and get started on the technological innovation that can transform your business!
March 15th, 2012 by Sheena Wong under Corporate

ReputationWatch – The 2nd case study article about monitoring online conversations

Screen shot 2012-03-15 at AM 11.43.28The long-awaited 2nd instalment of the ReputationWatch case study article is finally here! Follow the 3 SMEs featured in the case study, namely FarEastFlora.com, Rochor Beancurd House and The Cat Welfare Society, in their first foray into brand reputation management with the help of ReputationWatch. If you missed the first case study article, don’t sweat it, just read all about it here!

If you (still) don’t know what ReputationWatch is, ReputationWatch is a social media monitoring solution catered specifically for SMEs which is jointly brought to you by JamiQ and SingTel.

If you like what you see, register for a free 1-month trial of ReputationWatch on SaaS by SingTel myBusiness now!

March 2nd, 2012 by Tan Wei Shen under Corporate, Technology

Socializing during Social Media Week Singapore

If, like us, you were running around all over the island trying to make it for as many events as you could during Social Media Week, you might have seen this.

TweetWall

(Picture taken from the TodayOnline blog here)

That’s right! JamiQ, together with Swarm, were a part of the many events, discussions, parties and tweets that made up the entirety of Social Media Week Singapore. For most people, our presence was most notably felt with the TweetWall that was deployed at events throughout the duration of the week, including the launch and closing parties.

But that’s not all we did of course. Whilst everyone was busy mingling and tweeting about mingling, we were busy monitoring and recording everything that was being said about Social Media Week. Using that data, the cool folks over at We Are Social came up with a nifty little infographic to make sense of what was being said, and who was saying it.

SMWSG Infographic by We Are Social

(You can also check out their original blog post about SMWSG here!)

We’ve had lots of fun during Social Media Week and made new friends while hanging out with old ones. Can’t wait till we do it all again next year!

February 29th, 2012 by Tan Wei Shen under Corporate

ReputationWatch – A case study about monitoring online conversations about your brand

Ever wanted to find out what people are saying about your product or company on social media but had no idea where to start? Perhaps your business is doing well and you’d just like to get more insights into what your consumers and customers are saying in relation to your product.

ReputationWatchReputationWatch is an effort between JamiQ and SingTel designed specifically for SMEs who are just taking the first baby-steps into the online world of social media monitoring. Powered by our core technologies, ReputationWatch offers business owners a quick glimpse at the interactions of their customers.

Check out the blog and case study here! You can also visit to sign-up for a free 1-month trial of ReputationWatch.

Happy monitoring!

November 16th, 2011 by Benjamin Koe under Commentary

Social Media Measurement Framework

As it stands, there is no single best way to measure the success of digital and social media campaigns. People have been talking ROI, sentiment, and traffic for the longest time without much consensus or standards. In working with many clients at JamiQ, we have come up with a simple measurement framework that you may find useful to measuring the success of your digital and social media campaigns.

This approach looks at measurement from the point of view of a customer or public’s Awareness, Consideration, Loyalty, and Advocacy of your brand. This simple framework measured over time will give you an understanding of your target audience as they grow and interact with your brand.

As all frameworks go, this is a work in progress and we would love to hear your views on how we can improve this.

August 24th, 2011 by Benjamin Koe under Technology

JamiQ & Swarm on the BIG screen at SingTel’s FMCC Conference

IMG_0729

Yesterday SingTel hosted the Fixed Mobile Cloud Convergence Conference where 1,000 business leaders, key decision makers and entrepreneurs from Multi-National Corporations (MNCs) to Small and Medium Enterprises (SMEs) gathered.

As the official social media partner, JamiQ was proud to put on the big screen our live tweeting platform designed specially for events. This platform allows anyone in the audience to use Twitter and SMS to post comments, opinions, and even photos from around the event on to a real-time display. This technology is a true example of the message SingTel has for this event as convergence takes place over fixed voice and data, mobile services and cloud technologies.

IMG_07291

In collaboration with Swarm, JamiQ now offers a wide range of data visualization products and services. Find out more about JamiQ Visuals here.

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