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June 18th, 2012 by Tan Wei Shen under Commentary

Social Media Crisis Checklist

Crisis Checklist

Social media crises situations are like a blow beneath the belt – it may seem small and trivial at first, but the aftereffects are usually deceptively painful. And when crises happen, most people and companies are often at a loss about what to do.

Based on our experience managing and monitoring social media crises for clients across Asia, we have come up with a simple Social Media Crisis Checklist for brands to better manage their crisis situations. This checklist is designed especially for PR users, but we’re sure it will fit well with anyone managing a crisis online.

The next time you find yourself or your client in a crisis, don’t panic, just follow these steps one at a time. It’s worked for us and our clients. We’re sure it’ll work for you.

For printing and distribution, download the high-res PDF here.

Feel free to share it and we appreciate if you could credit us in your post.

June 1st, 2012 by Tan Wei Shen under Commentary

The price of engagement

How much are our efforts on the social media worth?

For some time, I’ve been unable to answer clients’ questions on how they should value the entries they obtain through the social media. “How much is this blogger’s post worth?” “How much is a tweet about my client’s product in financial dollars?” Here at JamiQ, we deal with a lot of measurement and big data, but because of the different context of these posts (for instance, how would you differentiate the value between a Foursquare check-in on Twitter vs an actual Tweet about your client’s F&B outlet? Hint: I don’t think you can! Not yet anyway.), it’s often really hard to ascribe a fixed value to these posts.

But we all have to start somewhere. Cloud security company Backupify takes a more general approach in calculating the value of social media posts – taking each company’s estimated annual revenue and dividing it by the number of items of content.

This allows us to arrive at these magic numbers: a Tweet is worth USD$0.001; while a Facebook share, USD$0.024. Which means realistically, if you wanted to get 10 USD$ worth of value from Twitter alone, You would need a staggering 8,896 tweets about your product or brand.

(You can view the infographic here and the original post on it here!)

Of course, this is a really base calculation that doesn’t take into account the more indirect aspects of social media, such as the value obtained from additional eyeballs from the post, number of conversions to direct sales, etc. What it does show however, is the staggering amount of chatter and data present across the various mediums – and how the true value of engagement is often lost against the backdrop of the sheer total volume of chatter across social media.

How do we determine “true” value then? There isn’t a standard answer across brand or industry, but I can tell you – I am pretty sure it involves taking a stab in the dark and spending an arbitrary amount of money first.

More to be shared on this next week!

April 25th, 2012 by Tan Wei Shen under Commentary

Social Media Analytics and Measurement (Part 1)

Within a B2C climate, one of the common headaches faced by marketers is trying to ascribe values or worth to things such as Facebook Likes and Posts. Others complain that with the huge amount of data readily available for companies, it becomes tiring trying to figure out what matters to your brand or department, and what doesn’t.

That said, there are a set of metrics which can be used to determine the effectiveness of your Marketing and Sales campaigns on Social Media.

Measurement Infographic

(Infographic created by the folks at Awareness – major props to them for the excellent work. Visit their website for an in-depth white paper!)

For the more mathematically inclined, there are advanced metrics for you to try out as well in order to identify and take advantage of trends.

Of course, ideally, you should have a social media listening tool already in place to obtain this data for you.

And that, ladies and gentlemen, is where we come in.

March 2nd, 2012 by Tan Wei Shen under Corporate, Technology

Socializing during Social Media Week Singapore

If, like us, you were running around all over the island trying to make it for as many events as you could during Social Media Week, you might have seen this.

TweetWall

(Picture taken from the TodayOnline blog here)

That’s right! JamiQ, together with Swarm,¬†were a part of the many events, discussions, parties and tweets that made up the entirety of Social Media Week Singapore. For most people, our presence was most notably felt with the TweetWall that was deployed at events throughout the duration of the week, including the launch and closing parties.

But that’s not all we did of course. Whilst everyone was busy mingling and tweeting about mingling, we were busy monitoring and recording everything that was being said about Social Media Week. Using that data, the cool folks over at We Are Social came up with a nifty little infographic to make sense of what was being said, and who was saying it.

SMWSG Infographic by We Are Social

(You can also check out their original blog post about SMWSG here!)

We’ve had lots of fun during Social Media Week and made new friends while hanging out with old ones. Can’t wait till we do it all again next year!

June 18th, 2010 by Benjamin Koe under Commentary

CommunicAsia 2010 Roundup

CommunicAsia 2010 ended today and this was what people were talking about all week. Download the PDF.

CommunicAsia 2010 Overview - Focus

CommunicAsia 2010 Overview - Tech

CommunicAsia 2010 Overview - Markets

June 11th, 2010 by Benjamin Koe under Commentary

What are people saying about CommunicAsia 2010?

CommunicAsia 2010

Download the PDF

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