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May 25th, 2012 by Tan Wei Shen under Commentary

Traditional Social Media vs Visual Media

Pinterest_Logo instagram

Is Pinterest and Instagram really the way forward for social media marketing?

Facebook yesterday announced the launch of its Facebook Camera app for iOS users, less than 2 months after the social network giant made headlines around the world with the news that it was acquiring Instagram, the popular photo sharing service, for a staggering 1 billion.

Besides the fact that the Facebook IPO isn’t reaching the valuation investors initially suggested, the Facebook Camera app – which by all accounts contains functions and filters which are mostly similar to Instagram – comes at a time when social media users remain highly enamoured by images, and the messages/brands/feelings they can convey. Wanna push your brand new product through social media using Facebook and Twitter? You’re more likely to enjoy greater success nowadays by snapping pictures of your product (artistically of course), choosing a nice filter, and posting it on Instagram and Pinterest. Congratulations, you’ve become a saavy visual social media marketeer!

Melodramatics aside, the rise of visual social media does pose a threat to the more traditional (you never thought you’d see the day when both of these words are used in the same space, did you?) social mediums, notably Facebook and Twitter. Already, Google+ has seen a decrease in activity since Pinterest started appearing on everyone’s social radar (report here). Sure, you can post and share photos and images on these services, but it’s not nearly the same thing. The main difference is, communities like Pinterest and Instagram were built from the ground up, with a focus on image sharing, not with the image added as an afterthought. Oddly enough, that proved to be more than enough.

So now that we know that Visual Social Media will probably be the Next Big Thing in every social media manager’s portfolio, what are some of the pitfalls we should avoid?

1) Don’t over-saturate your feed with branding

Ok, this seems like the very opposite of what you should be doing. What this basically means though, is that if your company already has a highly visible logo and brand (think Mcdonald’s golden arches for instance), the last thing you’d want to do, is to bombard your feed with more photos of those arches. A little goes a long way when it comes to images, and in this case, it’s often better to find meaningful images that will tie your brand and consumers together rather than go trigger happy with posting mundane images.

2) Don’t re-use content

Some brands make the mistake of sharing ALL their content across ALL their social media identities. One thing to note that since Instagram and Pinterest are mostly image sites, content should for the most part be different. If the same images are used across all your identities however, you’re not creating any intrinsic value for your consumers to follow all your social media identities. If a consumer could see the same photo on Facebook, why should he or she follow you on Instagram and Pinterest and be flooded by the same images when he checks in?

3) No press shots

Taking a photo that was included in a press release and uploading it on your Instagram or Pinterest profile (even if you add a filter, it REALLY doesn’t count) just smacks of laziness. Users follow brands on Instagram or Pinterest mainly because they hope to see photos or images that are less run-of-the-mill and which better reveal the inner workings of the brand or corporation. It could be just as innocent as inpromptu shots of employees preparing coffee in the morning, or the unpacking of products – shots like these are what create connections with followers.

4) Don’t ditch the community

If you start with these communities, attribute the same amount of time and effort you would to your Facebook and Twitter profiles as you would to your Instagram and Pinterest profiles. It’s really easy for followers to tell the sincere brands from the insincere ones – especially when the feeds stop coming.

September 8th, 2010 by Benjamin Koe under Corporate

JamiQ gets interviewed in Digital Life today

DigitalLife 08092010

While we appreciate the coverage, I need to point out that the paper made a mistake. Our product ReputationWatch was launched last Friday in partnership with SingTel. We’re not pitching it to VCs at the event as the caption to our lovely photo suggests.

But if any VC out there likes what we’ve got, we’re more than interested to talk.

August 18th, 2010 by Benjamin Koe under Commentary

How do Singaporeans feel about cloud computing?

JamiQ in DL - 18 Aug 2010 (small)

JamiQ has partnered with The Straits Times Digital Life to produce a series of insights based on the local voice of the social media. Today’s featured chart showcases the Singapore public’s sentiment toward cloud computing.

This industry insight is available on Digital Life (18 August), page 36.

January 16th, 2009 by Benjamin Koe under Corporate

JamiQ’s media week

This week was fantastic for JamiQ. In the spand of two days we were published in two national papers here in Singapore.

We were interviewed for an article on mining online sentiment in The Straits Times Digital Life on Wednesday, 14 January 2009 and again for an article on startups in TODAY, Friday, 16 January 2009.

This is a great step for JamiQ, considering we haven’t even put out our first press release.

There’s more exciting developments to come, so watch for it!

UPDATE: One more piece of coverage in The Sunday Times.

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