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July 6th, 2012 by Tan Wei Shen under Commentary

Additional Social Media statistics for the CHC Scandal

The recent City Harvest Scandal has pretty much piqued the interest of almost every Singaporean, religious or otherwise. Supporters have actively taken to social media to defend the Pastor and the other accused Church members at the center of this controversy, while other online netizens flamed and critiqued Sun Ho’s music career. Even Singapore Press Holdings has been “singled out” by City Harvest Church to be “dealt with”.

All that aside though, the entire scandal has generated quite a fair bit of chatter online across various social media channels. Here are some of the more interesting statistics we’ve tracked so far with JamiQ Buzz since the 25th of June.

1) It should come as no surprise that most entries actually came from Singapore. What was surprising though, was the fact that the country with the 2nd highest number of entries was Indonesia, with about 1300 entries since the 25th of June. This came mostly in the form of tweets and retweets from Indonesia, with most expressing positive sentiments, and support for Pastor Kong Hee. We assume though, that this mostly comes from Indonesians that might be church-goers of City Harvest Church, unlikely as it may seem.

On a side note, there were several Twitter handles and accounts from the US which hijacked and spammed the Twitter hashtags #IbelieveintheCHCCrossover and #mytrustisnotbreached after it started trending in Singapore.

2) Over the course of the scandal, overall chatter on the topic averaged at roughly 1400 posts per day, with the highest amount of chatter recorded on the 27th of June (close to 5000 entries). Since then however, the amount of chatter has gradually decreased as most Singaporeans lost interest in the scandal (or at least until more details get revealed in the upcoming court case) and turned their attention and social media presence elsewhere. By the 2nd of July, total entries per day barely broke the 200 mark. Based on these results, we assume that interest and chatter about this topic will increase sharply again once court proceedings begin on the 25th of July.

3) Chatter and discussion of the scandal came from a variety of media channels, most notably Twitter (close to 90% of total chatter), forums (close to 6%) and blogs (close to 2%). Interestingly, forum and blog sentiments presented overwhelming negative sentiments, while Twitter presented mostly positive sentiments. Upon closer inspection, this was mostly due to the fact that CHC supporters mainly exerted their social presence on Twitter. By retweeting positive tweets and quotes from Pastor Kong Hee and his wife, as well as through judicious usage of the hashtags #IbelieveintheCHCCrossover and #mytrustisnotbreached, the CHC supporters attempted to overturn the tide of negative sentiment that came from the horde of critical netizens. And it would seem that numerically, they succeeded.

This does raise certain questions though. Why does there seem to be more fervent support on Twitter as opposed to other mediums? Is Twitter as a social channel more accurate in expressing sentiments on the ground due to the ease of posting messages and retweeting?

4) There has generally been a wide array of content posted up by netizens critical of City Harvest Church over the scandal. Posts have varied greatly, ranging from critiques and discussions about the breadth of Sun Ho’s music career, to a financial analysis of the ways City Harvest encourage and promote tithing; there were even a number of articles which followed the evolution of Pastor Kong’s household from an ordinary HDB flat in Tampines, to a multi-million dollar home in Sentosa Cove. Generally, there has been more content generated by negative netizens – presumably because this is one outlet they can use to express their frustrations – as opposed to supporters of CHC. Generally, there has been little to no entries in the form of blog entries (or anything of substantial length) that gives a positive spin to the events surrounding Pastor Kong Hee and CHC.

Do check back on this blog for more social insights and updates as we continue monitoring this unfolding issue.

June 8th, 2012 by Tan Wei Shen under Technology

Profitez de l’utilisation de JamiQ en Francais – Enjoy the use of JamiQ in French!

That’s right, JamiQ Buzz now offers sentiment analysis in French!

Here at JamiQ, we seek to constantly improve our offerings for our clients. Our latest update brings sentiment analysis for the French language for our JamiQ Buzz product.

To test it out, we recently monitored some of the conversations surrounding the French Presidential Elections. Here are some of the mentions we categorized with the new sentiment analysis system which revolves around mentions of election candidate Sarkozy.

In French:

Positive Negative
Nicolas Sarkozy mise sur les électeurs du FN pour faire barrage au socialisme. Il a appelé jeudi à un «sursaut national».Source : Les EchosExplorer : FN, Nicolas Sarkozy, Partis politiques, Politique,… Sarkozy récuse un financement libyen en 2007, réitéré par l’ex …France.Antilles.fr GuadeloupeA trois jours du second tour de l’élection présidentielle, le président-candidat Nicolas Sarkozy a de nou…
20minutes.frEN DIRECT: Hollande perd 1,5 point dans un sondage… Le FN nomme …20minutes.frFrançois Hollande obtient 52,5% des intentions de vote face à Nicolas Sarkozy, soit une baisse d’un point e… “Nicolas Sarkozy était prisonnier de son costume de président”: Avec, d’ailleurs, de la mauvaise foi, pu…
Metro FranceEn direct. “La gauche a abîmé la République”, juge SarkozyMetro FranceSi François Hollande et Nicolas Sarkozy se sont opposés, parfois avec virulence, hier soir à la télévision, il n’y a p… François Bayrou votera Hollande, un désaveu pour SarkozyLe Nouvel ObservateurPARIS (Reuters) – François Bayrou a infligé jeudi un camouflet à Nicolas Sarkozy en annonçant qu’il voterait pour le social…

On a whole, the system is currently roughly  85% accurate, which is reasonable – the main advantage of such sentiment analysis being that it can analyze huge chunks of data quickly to get a rough aggregate of sentiment, which was useful in determining how people felt in the few days we monitored chatter about the elections.

You can read more about our analysis of the French elections here. And of course, if you would like to get started on monitoring your upcoming campaign in France, do contact us here.

April 25th, 2012 by Tan Wei Shen under Commentary

Social Media Analytics and Measurement (Part 1)

Within a B2C climate, one of the common headaches faced by marketers is trying to ascribe values or worth to things such as Facebook Likes and Posts. Others complain that with the huge amount of data readily available for companies, it becomes tiring trying to figure out what matters to your brand or department, and what doesn’t.

That said, there are a set of metrics which can be used to determine the effectiveness of your Marketing and Sales campaigns on Social Media.

Measurement Infographic

(Infographic created by the folks at Awareness – major props to them for the excellent work. Visit their website for an in-depth white paper!)

For the more mathematically inclined, there are advanced metrics for you to try out as well in order to identify and take advantage of trends.

Of course, ideally, you should have a social media listening tool already in place to obtain this data for you.

And that, ladies and gentlemen, is where we come in.

July 29th, 2010 by Benjamin Koe under Corporate

Influencer Discovery and Social Media Crisis Monitoring now available at JamiQ

Over the last two years, we at JamiQ have been working with our client to refine some of the best frameworks that make use of social media monitoring data and analysis. Today we are proud to present you with two of the most needed services in proven packages that have been perfected through our work with the industry.

Influencer Discovery is a powerful way to discover, profile, and trend your top social media influencers. Chances are, you’ve not reached out to everyone that matters to your brand and that includes the new ones are emerging everyday.

When a crisis hits, you need to be prepared. This package contains both the insurance and solution you need address a crisis. JamiQ provides real-time monitoring with added analysis from dedicated staff when things blow up.

To find out more about JamiQ’s Packages. Arrange for a meeting with Benjamin Koe (benjamin.koe@jamiq.com / +65 91817128).

November 19th, 2009 by Benjamin Koe under Corporate

Thank you for your support

When we opened our doors for business 2 days ago, little did we realize that we’d receive such a warm reception. Within minutes JamiQ was all over Twitter and I (@benkoe) began trending as a fairly influential contributor to the #msm09 conference thanks mainly to the RT love from people supporting us.

We’ve also got amazing coverage from:

  1. Social Media Analysis
  2. Young Upstarts
  3. SG Entrepreneurs 1 | 2

Check out the love we got on Twitter too!

jamiq - twazzup (20091118)

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