May 18th, 2011 by Mythreyi Krishnan under Commentary

Tracking the Microsoft-Skype deal

A little more than a week ago, speculation about Microsoft’s plans to acquire skype began spreading all over the blogosphere. Once the deal was made official on May 10th, this speculation snowballed into frenzy – there was immense interest and activity online centred around this topic. Using our social media monitoring tool, we tracked all this activity for the past week to find out what people are saying and how they feel about this announcement.

Here’s a visual perspective of frequently appearing keywords.

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Click on the image for bigger picture

It is worth noting that keywords such as Baidu and China also came up as there is already more speculation about Microsoft’s next major acquisition – Baidu, the number one Search Engine in China, with 63% market share as of 2010. Other than that, there was also much talk about how skype was all set to acquire a Swedish start-up called MyWidz before the Microsoft buy out.

The reason why there is so much interest in the deal is because many of us use skype regularly; In fact, it’s so popular that “skype” is now a verb just like “google”. So, it’s no surprise that people are starting to wonder how this deal will affect their skyping experience from now on. Perhaps the most interesting angle to explore here is ‘how do people actually feel about this deal?’. We used the JamiQ sentiment detection tool to find out.

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Media types sentiment

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