Blog

Keep up with the latest at JamiQ.

October 22nd, 2009 by Benjamin Koe under Technology

Brand new Filters

Today we’re proud to announce that we now have available the most anticipated features since JamiQ began beta testing! Most of our beta users have been using JamiQ to monitor conversations of their brands online amassing huge amounts of data. Previously, the only way to drill down into the data was to download them all into Excel and go through it the manual way.

Not any more. JamiQ is proud to announce the Filters!

Want to only see the conversations on blogs from your country? How about just a look at what’s negative or influential? Now you can from right within each Topic. This new Filter Feature you now see above the Topic works on both the Charts and Data pages.

We’ve also made it really easy to Filter down to what’s important. Clicking on the country or media in the Top 5 boxes jumps you directly to the data you want to see.

Also, if you feel that everything loads up a little faster now, that’s because we’ve upgraded to new servers that have more processors than I have fingers.

July 16th, 2009 by Benjamin Koe under Technology

Twitter in-depth

twitter-logoToday we’ve added new functionality to JamiQ enabling you to dive in-depth into Twitter.

Instead of treating Twitter.com as a single website, each Twitter post is now broken down by its user name (e.g. twitter.com/benkoe) and location (e.g. Singapore). This provides an easy way for you to drill down to Twitter users in specific markets of interest.

This is really fun. Did you know that the majority of Twitter users talking about Nasi Lemak are actually from Australia?!

July 14th, 2009 by Benjamin Koe under Technology

A more flexible interface

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We have taken heed to some of the more pressing feedback from our beta testers and today are happy to announce a major upgrade to JamiQ’s interface.

While our approach to using RSS feeds as data sources gives our users great flexibility and power, many users found it too much of a hassle having to visit data source after data source to extract the RSS feed.

The new Add Topic interface will now help you search and extract the RSS feeds from your some of the Internet’s best data sources and automatically add them to your Topic. It’s so simple now even my grandma could do it. This has been done without compromising any of the customizable elements that advanced users love.

November 25th, 2008 by Benjamin Koe under Technology

Semantic technology meets marketing

Semantic technology builds on meaning, not keywords. And so it doesn’t matter if your followers say, “The new Batman movie is going to be awesome” or “You have to see the ‘Dark Knight’ trailer”; semantic buzz tools will tie the conversation together.

Sentiment analysis is an increasingly popular tool in the marketer toolbox. And its next generation will look at the entirety of a comment or an article, from whom it came and to whom it was directed. It will use natural language processing and analysis of meaningful relationships to distinguish the “good” comments from “bad.”

I admire the insights given by Marta Strickland in her recent article in AdAge on what the semantic web can do for marketers.

But as a practitioner in this emerging field, there are significant limitations to this utopia which I’m sure we are all trying to overcome at this very moment:

  1. Only Google comes close to the complete social media universe. Seriously, I’ve tried many social media monitoring services with laughable results. If your customers are being influenced by what they find on Google, tracking and understanding this influence should require us to look at the same universe.
  2. Multi-lingual natural language processing. English is great, but the largest internet user base is still China and the most connected cities in the world are Seoul, Korea; Taipei, Taiwan; and Tokyo, Japan.
  3. A.I. that goes beyond the Turing test. We’re not just asking computers to mimic a human in conversation, but to think, understand, and make recommendations like one.

Well, that’s the whole fun of taking on this emerging technology and I’m glad to be in the mix of what they’re calling “Web 3.0″.

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