Blog

Keep up with the latest at JamiQ.

April 25th, 2012 by Tan Wei Shen under Commentary

Social Media Analytics and Measurement (Part 1)

Within a B2C climate, one of the common headaches faced by marketers is trying to ascribe values or worth to things such as Facebook Likes and Posts. Others complain that with the huge amount of data readily available for companies, it becomes tiring trying to figure out what matters to your brand or department, and what doesn’t.

That said, there are a set of metrics which can be used to determine the effectiveness of your Marketing and Sales campaigns on Social Media.

Measurement Infographic

(Infographic created by the folks at Awareness – major props to them for the excellent work. Visit their website for an in-depth white paper!)

For the more mathematically inclined, there are advanced metrics for you to try out as well in order to identify and take advantage of trends.

Of course, ideally, you should have a social media listening tool already in place to obtain this data for you.

And that, ladies and gentlemen, is where we come in.

April 19th, 2012 by Benjamin Koe under Commentary

Making Friends & Influencing People

Our friends over at WeAreSocial Singapore have put together a fantastic presentation on social media marketing. We of course want to emphasize slide 24: “Listening is the new shouting”. So true. If you’re looking for a place to begin your social media marketing, this is one we’d recommend.

April 9th, 2012 by Sheena Wong under Corporate

ReputationWatch – The 3rd case study article about monitoring online conversations about your business

Screen shot 2012-04-09 at PM 03.37.01

Check out the latest ReputationWatch case study article on SingTel’s myBusiness techblog here for some nifty tips that Small and Medium Enterprises should take into consideration when navigating the social media space. Get to know how you should go about putting together your social media game plan and what you should keep in mind as well.
ReputationWatch is a collaboration between JamiQ and SingTel and it is exclusively available on SaaS by SingTel myBusiness. Sign up for a free 1-month trial of ReputationWatch right here, right now and get started on the technological innovation that can transform your business!
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