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May 30th, 2011 by Mythreyi Krishnan under Commentary

Digital media trends 2011: Asia Pacific

The good folks at Edelman have recently released data on the use of social media in the Asia Pacific region for 2011. It is perhaps expected, that Facebook features as the most popular networking platform across most countries. In China, Renren rules whereas Twitter and Cyworld are the most popular in Japan and South Korea respectively. Overall, Facebook seems to be the common denominator across the region. However, it is interesting to note that there is variance in regards to what each community uses the internet to do. For instance, more than 90% of Vietnamese netizens read and write blogs whereas only 50.7% of Indians spend time on the blogosphere, preferring to use the internet for social networking.

In order to delve deeper into these variances, we will be studying one country each week to explore how and why people use social media. We will also look at trends pertaining to that particular region and what this means for companies and brands operating there.

Look out for our upcoming feature on China!

APAC-Social-Media-Map

May 27th, 2011 by Benjamin Koe under Corporate

Social Media Bootcamp

If you want to get seriously involved with the social media, you need to come for this. This is going to be an awesome workshop where we get down and dirty with all aspects of social media including social media monitoring with JamiQ. If you’re keen to come along, get in touch with Zafreena at Adventure Global. Tell her that you found out about the event from JamiQ and get a 50% off the ticket price.

Social Media Bootcamp

May 24th, 2011 by Mythreyi Krishnan under Commentary

Should HR integrate Social Media Monitoring tools into screening processes?

Whether you’re looking for a job or want to keep the one you have,HR professionals would advise you to follow one golden rule when it comes to using Social Media: Never say anything online that you would be uncomfortable saying in person. Take note because a large portion of hiring managers take your online persona as seriously as they do your resume and credentials. In fact, many companies have formal policies in place that require HR managers to look for information online about employees.

Some companies have taken this to the next level by using social media monitoring tools to filter potential candidates as well as track current employees. The rationale behind this move is that employees are brand ambassadors. Thus, they are required to be responsible digital citizens who will uphold their own reputations as well their employers’. As for potential candidates, HR managers say that monitoring tools are a great way to screen and filter. For instance, something as simple as a spelling mistake could be considered a red flag. Listed below are the top reasons why employers disregard candidates during online screening

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On the other side, it is natural to wonder whether this is pushing things too far. Images of Big Brother come to mind when we imagine every facebook “like” or Linkedin status update being monitored and judged. Also, we should consider the fact that personal information, such as your political affiliation, religion or even looks, could be used in a discriminatory manner.

Overall, it is valid for the company to require employees to act appropriately on Social networks but they should make sure this information is used in a safe and confidential manner. Moreover, HR professionals should understand that monitoring should be only be used to understand the candidate better, it should not be relied upon entirely when hiring someone. As for employees and potential candidates, they should take care to be responsible online, avoid common pitfalls and always follow the golden rule.

May 19th, 2011 by Mythreyi Krishnan under Commentary

Measuring Reactions to the M1 Outage

#M1Outage has been trending on twitter since yesterday as frustrated M1 customers have taken to social media to rant about disrupted services . Using the JamiQ social media monitoring tool, we tracked this hot topic.Unsurprisingly, we saw a dramatic increase across all three telcos , with M1 being the most talked about. Starhub and Singtel spiked as tweets comparing the three providers were blasted out by irate users, with M1 coming up short.

m1 1

M1 also released two press statements on their facebook page assuring subscribers that they are trying to fix the problem and thanking customers for their patience. These received more than 700 comments, many of them negative.

m1 2

With an angry tweet just a click away in Tech-Savvy Singapore , service providers like M1 have to make sure their customers are satisfied if they want their reputation intact.

May 18th, 2011 by Mythreyi Krishnan under Commentary

Tracking the Microsoft-Skype deal

A little more than a week ago, speculation about Microsoft’s plans to acquire skype began spreading all over the blogosphere. Once the deal was made official on May 10th, this speculation snowballed into frenzy – there was immense interest and activity online centred around this topic. Using our social media monitoring tool, we tracked all this activity for the past week to find out what people are saying and how they feel about this announcement.

Here’s a visual perspective of frequently appearing keywords.

biglh

Click on the image for bigger picture

It is worth noting that keywords such as Baidu and China also came up as there is already more speculation about Microsoft’s next major acquisition – Baidu, the number one Search Engine in China, with 63% market share as of 2010. Other than that, there was also much talk about how skype was all set to acquire a Swedish start-up called MyWidz before the Microsoft buy out.

The reason why there is so much interest in the deal is because many of us use skype regularly; In fact, it’s so popular that “skype” is now a verb just like “google”. So, it’s no surprise that people are starting to wonder how this deal will affect their skyping experience from now on. Perhaps the most interesting angle to explore here is ‘how do people actually feel about this deal?’. We used the JamiQ sentiment detection tool to find out.

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Media types sentiment

May 13th, 2011 by Mythreyi Krishnan under Commentary

Social Media : Friend or Foe?

If you just read the title of this post and went “Huh?” let me remind you that Social media is not always as wonderful as it is made out to be. On the one hand, it allows companies and brands to directly engage with their customers and give them instant updates. On the other hand, these very benefits could come back to bite your head off if your social media efforts are mismanaged.

Honda Crosstour

Let me tell you the story of Honda. In 2010, they released photos of their product, the Accord Crosstour through their facebook page expecting to revel in the fanfare around their big launch. Unfortunately, for Honda, the fans on their page were none too pleased with the design of the vehicle and made no qualms about expressing this.

Facebook-Honda-Accord-Crosstour

Social media offers the best real time reactions from consumers a brand could ever ask for but what happens when these reactions are largely negative? One way of looking at it is to say “Hey, it’s free publicity, at least people care enough about the product and the brand to say something”. On the other side, it is a very real possibility that your sales could be adversely affected because of it.

In Honda’s case, the backlash did not stop there.  Among the sea of negative comments, Eddie Okubo posted the comment below without disclosing his affinity with the company.

eddie honda

He was called out for astroturfing* and although Honda tried to do some damage control by deleting select posts and comments on their page, this incident will remain a cautionary tale for all.

*”Astroturfing” is the act of trying to boost one’s image online with fake comments, paid-for reviews, made-up claims and testimonials.

May 11th, 2011 by Mythreyi Krishnan under Commentary

A Social Media Cinderella Story

The 2011 general election in Singapore were concluded last week leaving in its wake the most hotly contested fight for the ballot in Singapore history.  Many people are calling this a revolutionary election not only because of the strength displayed by the opposition, but also due to the fact that Social Media has now fundamentally changed the way politicians campaign and connect with the people.

This time round, candidates have had no choice but to engage with the public through channels like facebook and twitter, especially the youth, many of whom were first time voters. Even this segment, which has been notoriously apathetic until now, is sitting up, taking notice and even participating (hallelujah!) in the exchange of ideas online

Nicole Seah (L)

This has resulted in overnight fame for candidates like Nicole Seah (L) who is now a household name and a favourite among young people. For a short period of time, she even became the most ‘liked’ politician on facebook surpassing the omnipresent Lee Kuan Yew, the father of Singapore. Even though she has lost the election to Tin Pei Ling (R), another famous or rather infamous candidate, the online world is buzzing with praise for Nicole. This 24 year old has become such a sensation that the party she represents, NSP (National Solidarity Party) is now nicknamed the Nicole Seah Party.

A huge factor for her popularity is the online community that support and defend her through forums, blogs, twitter and facebook. This same community has lashed out at Nicole’s opponent, Tin Pei Ling labelling her as inexperienced and “boring”. One reason for this difference in treatment is perhaps the fact that Nicole is the underdog in this competition. A faction of the public feels that Pei Ling had an easy way in because of her connections to politicians. Also, she had the support of mass media outlets from the beginning of her campaign. This might have triggered the support that Nicole has received from various sides. Unfortunately, for Pei Ling the wave of criticism has not stopped despite her win. The blogs are afire with one netizen asking “why is tin pei ling in government while George yeo is not?” and openly jeering at the now ubiquitous photo of her clutching at a shopping bag from kate spade.

tweets

As for Nicole, she has the online community on her side. Using the JamiQ social media monitoring tool, we were able to measure this in a tangible manner and it was no surprise that netizens attributed more positive sentiment to Nicole’s campaign compared to Tin Pei Ling’s

Singapore was recently declared one the most “evolved” social media markets in the world. For thousands of Singaporeans, social media is not just a medium for news and information, but an integral part of their lifestyles which they use to “discuss social issues, arrange social gatherings, express their creativity, share family memories, create professional networks, do comparison shopping and decide what to eat buy and collect”. Now, it has even penetrated politics and is actively shaping how the government communicates with its people.

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